By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: Is he a visionary making a bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert for whom forgoing traditional models is merely the evolution of his …
PP Weekly Poll: Does Your Company Have a Social Media Policy?
By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …
Oldies But Goodies: Analog Marketing is Still the Winner
By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …
Is the Lack of Interest in Translations a Global Problem?
By Edward Nawotka In today’s editorial Chad Post makes a compelling argument for the utility of publishing both translations with the potential to be blockbuster bestsellers and those that cater to a more niche audience. Post is writing primarily with American readers in mind, with the understanding being that US publishers are largely reticent to publish translated works due to …
Try a Kobo eReader in your Hotel Room
By Hannah Johnson Kobo and Random House are spreading the word about e-reading to hotel guests. At 10 Fairmont Hotels locations in the USA and Canada, guests can use a Kobo eReader loaded with bestselling Random House titles by authors like Bret Easton Ellis, Sophie Kinsella and Alexander McCall Smith…all for free! Guests even get coupons off Random House titles …
Fallen Angels Take Berlin
by Siobhan O’Leary To promote the newly released German edition of Lauren Kate’s New York Times bestselling novel Fallen (Engelsnacht in German) — a book about a teenager who falls for a fallen angel — German publisher and Random House division cbt Verlag set an unusual marketing team on the loose in Berlin last week. Five teens were professionally made …
PP Weekly Poll: Which Marketing Technique is Most Effective for You?
By Hannah Johnson Take a look at the breakdown of last week’s poll on which digital topics you want to learn more about. Digital book rights and royalty rates took the top spot. This week, we want to know how you market your books. Which technique is most effective for your marketing efforts? Choose one answer below. [poll id=”3″]
What is the Best Out-of-the-Box Book Promotion You’ve Heard?
By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …
“I Paid Them to Read My Book”: Jennifer Belle’s “The Laughter Project” Pays Dividends
By Jennifer Belle • Author Jennifer Belle took her book publicity into her own hands by hiring actresses “to read my book on the subway and at New York City landmarks for $8/hr” • Jennifer and her story of the publicity stunt ended up in the New York Times, the NY Post, on author blogs and on Judith Regan’s Sirius …
PP Weekly Poll: Going Digital
By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …