By Hannah Johnson Take a look at the breakdown of last week’s poll on which digital topics you want to learn more about. Digital book rights and royalty rates took the top spot. This week, we want to know how you market your books. Which technique is most effective for your marketing efforts? Choose one answer below. [poll id=”3″]
What is the Best Out-of-the-Box Book Promotion You’ve Heard?
By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …
“I Paid Them to Read My Book”: Jennifer Belle’s “The Laughter Project” Pays Dividends
By Jennifer Belle • Author Jennifer Belle took her book publicity into her own hands by hiring actresses “to read my book on the subway and at New York City landmarks for $8/hr” • Jennifer and her story of the publicity stunt ended up in the New York Times, the NY Post, on author blogs and on Judith Regan’s Sirius …
PP Weekly Poll: Going Digital
By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …
Melville House on How to Market Foreign Fiction by a Dead Author
By Chip Rossetti I want to thank Ed for letting me take a turn guest-editing Publishing Perspectives while he takes a well-deserved break — even if, in Ed’s case, it’s a working vacation. It’s been amazing to witness the growth of Publishing Perspectives in the last year-and-a-half: it’s hard to believe it was only at BEA 2009 that Ed first …
Is Apple Guilty of Censorship?
By Edward Nawotka In today’s lead article David Carnoy discusses his leap from DIY digital publishing to conventional print publishing. In the piece, he describes how his original submission of his novel as an iPhone App was rejected on the grounds of censorship. After some pruning of “F-bombs” from the novel, it was accepted. Apple’s Steve Jobs has been quoted …
The Rise of the Author-Entrepreneur
By Anna Lewis, director, CompletelyNovel.com LONDON: When you think of an author, particularly one who writes fiction, the image that springs to mind is not someone in a suit carrying a briefcase and a Blackberry. Unless it’s a tweed suit. And the Blackberry is actually a piece of fruit. However, some entrepreneurial zeal to complement the creative spirit is becoming …
Why Hasn’t the Liberal Media Already Been Recruited to Campaign for Books?
By Edward Nawotka Today’s lead story discusses Barry Eisler’s effort to recruit the liberal media to help sell his novel Inside Out, a book that is heavily critical of America’s use of torture in the war on terror. So, why hasn’t someone done this before? Is it because thriller writing is largely the domain of political conservatives, folks with a …
Taking a Page from Conservatives, Barry Eisler Recruits Liberal Media to Promote New Novel
By Edward Nawotka The vocal right wing of American politics has proven a highly effective marketing machine for books. Pundit Glenn Beck has been called a “right wing Oprah” for his support of politically aligned novelists such as Brad Thor and Vince Flynn. Beck, no stranger to fiction himself -– his new novel The Overton Window was published last week …
With Marketing Budgets Slashed, Co-op and Web Take Priority
By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …