By Edward Nawotka The vocal right wing of American politics has proven a highly effective marketing machine for books. Pundit Glenn Beck has been called a “right wing Oprah” for his support of politically aligned novelists such as Brad Thor and Vince Flynn. Beck, no stranger to fiction himself -– his new novel The Overton Window was published last week …
With Marketing Budgets Slashed, Co-op and Web Take Priority
By Chris Artis With the recent economic downturn, book advertising — in the traditional sense at least — is on the decline. The majority of US publishers have cut their marketing budgets by 50-70% over the last year. What’s more, while some ad prices have been depressed, prices have not dropped far enough to make them a viable way to …
Re-thinking the Publisher/Author Partnership
By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship. M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …
Publishers Must Change the Way Authors Get Paid
Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …