What is the Best Out-of-the-Box Book Promotion You’ve Heard?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Jennifer Belle discusses her very unique promotion for her novel The Seven Year Bitch, in which she paid women to read and laugh at her book throughout New York City. We think it was pretty extraordinary, and it got the job done. She earned press coverage in the New York Times and on …

PP Weekly Poll: Going Digital

In What's the Buzz by Hannah Johnson

By Hannah Johnson This is our second weekly poll where we ask what you think and how you are shaping the publishing industry. We report the results of every poll on Friday. This week’s edition asks what digital topics you would like to learn more about. What kinds of problems do you need to solve during your regular work day …

Melville House on How to Market Foreign Fiction by a Dead Author

In What's the Buzz by Chip Rossetti

By Chip Rossetti I want to thank Ed for letting me take a turn guest-editing Publishing Perspectives while he takes a well-deserved break — even if, in Ed’s case, it’s a working vacation. It’s been amazing to witness the growth of Publishing Perspectives in the last year-and-a-half: it’s hard to believe it was only at BEA 2009 that Ed first …

Is Apple Guilty of Censorship?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead article David Carnoy discusses his leap from DIY digital publishing to conventional print publishing. In the piece, he describes how his original submission of his novel as an iPhone App was rejected on the grounds of censorship. After some pruning of “F-bombs” from the novel, it was accepted. Apple’s Steve Jobs has been quoted …

The Rise of the Author-Entrepreneur

In Guest Contributors & Editorial by Guest Contributor

By Anna Lewis, director, CompletelyNovel.com LONDON: When you think of an author, particularly one who writes fiction, the image that springs to mind is not someone in a suit carrying a briefcase and a Blackberry. Unless it’s a tweed suit. And the Blackberry is actually a piece of fruit. However, some entrepreneurial zeal to complement the creative spirit is becoming …

Taking a Page from Conservatives, Barry Eisler Recruits Liberal Media to Promote New Novel

In English Language by Edward Nawotka

By Edward Nawotka The vocal right wing of American politics has proven a highly effective marketing machine for books. Pundit Glenn Beck has been called a “right wing Oprah” for his support of politically aligned novelists  such as Brad Thor and Vince Flynn. Beck, no stranger to fiction himself -– his new novel The Overton Window was published last week …

Re-thinking the Publisher/Author Partnership

In Guest Contributors & Editorial by Guest Contributor

By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship.  M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …