Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP’s BookExpo.
Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform
In a BookExpo presentation, Goodreads explicated a publisher’s elevation of a title to ‘Times’ bestseller status using the platform’s amplification.
Fanning the Flames of Celebrity Attraction: BookCon Revs Up
With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP’s BookCon is gearing up for book fandom.
Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada
Calling books ‘an important piece of building a better future,’ McDonald’s Canada partners with children’s publisher Kids Can Press in a book promotion.
How Thought Catalog Uses Social Media Data To Drive Book Publishing
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’
Who Are You Calling Wimpy? Signor Kinney and una Schiappa in Italy
Jeff Kinney’s Diary of a Wimpy Kid has sold more than 3 million copies in Italy. This week, the author visits his publisher in Milan—and a lot of young fans
Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit
Having welcomed Frankfurt Book Fair’s StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month.
Rosarium’s Faces of Diverse Publishing: ‘Get Out of Our Way’
As Rosarium publisher Bill Campbell adds South African author Nikhil Singh to his list, he talks about how multicultural books are sold today.
Canadian Publishers’ 49thShelf.com: Crossing Promotional Borders
The Association of Canadian Publishers and the Canadian Publishers’ Council’s site’s mission is to bridge the marketing divide for Canadian literature.
Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together
At Denmark’s largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum.