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Our Coverage of Issues in Book Marketing

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England’s LoveReading Opens a New ‘LitFest’ for Consumer Subscription

In News by Porter AndersonMarch 4, 2021

Subscribers pay £6 monthly for author interviews and other features at the new LoveReading LitFest video offering, a marketing outlet.

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Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’

In News by Porter AndersonFebruary 24, 2021

The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online.

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NetGalley and Its Parent, Firebrand, Sold to Japan’s Media Do

In Feature Articles by Porter AndersonFebruary 1, 2021

Fran Toolan remains CEO for at least three years, as the US subsidiary of Tokyo’s Media Do acquires all shares of Firebrand and NetGalley.

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Scribd Launches First Ad Campaign on Méxican Anniversary

In Feature Articles by Porter AndersonOctober 8, 2020

Touting its one-year-old Méxican service as a success, the company is opening a new advertising effort, buoyed by pandemic-era activity.

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DW Books: A News Network’s YouTube Resource for Readers, Publishers

In Feature Articles by Porter AndersonSeptember 18, 2020

Produced in English and adding content at a rapid clip, Deutsche Welle’s DW Books is widely internationalized and themed to current affairs.

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PRH India and Southeast Asia Sign Distribution Deal With IPG and Trafalgar

In News by Porter AndersonAugust 11, 2020

For Penguin Random House’s Indian and Southeas Asian catalogues, a new distribution deal is to sell content into North America, the UK, and the EU.

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Books to Film: Two Bestselling Thrillers by Spanish Author Javier Castillo Head to TV

In Feature Articles by Porter AndersonJuly 29, 2020

‘My novels are in the best possible hands,’ says Javier Castillo, a bestselling thriller now being published in 40 markets.

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Grupo Planeta in Exclusive Deal With Subscription Service Scribd for México

In News by Porter AndersonJuly 23, 2020

Adding some 1,000 titles to its catalogue, the Planeta books bring Scribd’s Spanish-language offer to more than 85,000 titles.

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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

In Feature Articles by Porter AndersonJuly 15, 2020

Nielsen Book’s extensive survey of India’s consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers.

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Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations

In Feature Articles by Porter AndersonApril 16, 2020

From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year’s free books from Amazon Crossing arrive amid frontier-defying contagion.

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