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Our Coverage of Issues in Book Marketing

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Open Road Integrated Media Reports 23.3 Percent Growth in 2019

In News by Porter AndersonFebruary 5, 2020

The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.

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The German Book Trailer Award 2020 Pushes ‘Play’ on Its Shortlists

In News by Porter AndersonJanuary 16, 2020

The winners of the Deutscher Buchtrailer Award program will be named on January 30. The top prize winner’s book trailer will be seen in Berlin cinemas.

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International Audiobooks: Sweden’s Storytel Opens New Media Center

In News by Porter AndersonDecember 11, 2019

Now with South Korea among its markets, Storytel launches its media center Clipsource and projects 1,079,000 subscribers worldwide for this quarter.

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PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

In News by Porter AndersonDecember 5, 2019

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book.

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Alex Fane: Staging Authors in Australia, New Zealand and the UK

In News by Porter AndersonNovember 25, 2019

As tickets go on sale for Margaret Atwood’s tour in Australia and New Zealand, Alex Fane speaks at FutureBook in London about staging and paying authors.

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At Toronto Film Fest, Open Road and levelFILM Announce ‘Lineup’ Deal

In News by Porter AndersonSeptember 9, 2019

In a first for the divisions of Open Road’s Ignition marketing program, its true-crime newsletter and site has a screen development deal.

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Switzerland’s getAbstract: Nonfiction Summaries, by Permission

In Feature Articles by Porter AndersonJuly 18, 2019

Some fear that a summary can kill book sales, but Lucerne’s getAbstract for 20 years has created and distributed summaries in partnership with publishers.

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Scholastic Supports New ‘Dog Man’ With International Pilkey Tour

In News by Porter AndersonJuly 15, 2019

Urging young readers to contribute to their communities, Dav Pilkey’s ‘Do Good Tour’ will open in August with stops in the States, Asia and India.

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Penguin Random House India in Promotional Partnership With Wattpad

In News by Porter AndersonJuly 8, 2019

In its arrangement with PRH India, Canada’s Wattpad will introduce some of the publisher’s writers to Wattpad readers, rather than generating content from the platform.

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Scribd Rolls Out ‘Snapshot’ Samplers From Nonfiction Books

In News by Porter AndersonJune 27, 2019

The international subscription service is making available 15-minute samplers of selected books in text and audio, in various nonfiction categories.

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