The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
The German Book Trailer Award 2020 Pushes ‘Play’ on Its Shortlists
The winners of the Deutscher Buchtrailer Award program will be named on January 30. The top prize winner’s book trailer will be seen in Berlin cinemas.
International Audiobooks: Sweden’s Storytel Opens New Media Center
Now with South Korea among its markets, Storytel launches its media center Clipsource and projects 1,079,000 subscribers worldwide for this quarter.
PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation
Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book.
Alex Fane: Staging Authors in Australia, New Zealand and the UK
As tickets go on sale for Margaret Atwood’s tour in Australia and New Zealand, Alex Fane speaks at FutureBook in London about staging and paying authors.
At Toronto Film Fest, Open Road and levelFILM Announce ‘Lineup’ Deal
In a first for the divisions of Open Road’s Ignition marketing program, its true-crime newsletter and site has a screen development deal.
Switzerland’s getAbstract: Nonfiction Summaries, by Permission
Some fear that a summary can kill book sales, but Lucerne’s getAbstract for 20 years has created and distributed summaries in partnership with publishers.
Scholastic Supports New ‘Dog Man’ With International Pilkey Tour
Urging young readers to contribute to their communities, Dav Pilkey’s ‘Do Good Tour’ will open in August with stops in the States, Asia and India.
Penguin Random House India in Promotional Partnership With Wattpad
In its arrangement with PRH India, Canada’s Wattpad will introduce some of the publisher’s writers to Wattpad readers, rather than generating content from the platform.
Scribd Rolls Out ‘Snapshot’ Samplers From Nonfiction Books
The international subscription service is making available 15-minute samplers of selected books in text and audio, in various nonfiction categories.