Goodreads is credited by Penguin Press for helping to rapidly build the popularity of bestseller ‘Little Fires Everywhere’ and generating 30,089 ‘Want to Read’ signals by release date.
Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.
A Montreal Publisher’s Coffee Shop Becomes a Cultural Gathering Place
Chez l’Éditeur has become a profitable and popular coffee shop for book publisher Québec Amérique, and Caroline Fortin says the café contributes more than money to her business.
Lithuania’s ‘Day of the Book Smugglers’ Comes to the UK Ahead of London Book Fair
Taking to the streets on Lithuania’s annual ‘Day of the Book Smugglers,’ a team of fashionable book runners delivered Lithuanian writings to agents’ offices, publishing houses, and media newsrooms ahead of the London Book Fair.
BIC Slams Wrongful Use of Metadata Fields for Book Promotion
Condemned as ‘hugely confusing for the book-buyer’ and the publishing supply chain, the practice of using of subtitle and/or title fields for promotion prompted the UK’s BIC to issue a cease-and-desist message to publishers.
Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing
In Montreal, publishers explained how they are turning to ‘new influencers’ on social media to reach more consumers online and promote books.
Open Road Launches Open Road Ignition, Marketing Services Group
This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition.
Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’
As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an ‘exponential curve.’
NetGalley Launches BookishFirst, a Discovery and Recommendation Site for Readers
Having bought Bookish last year, NetGalley is launching a new platform for consumers that includes book excerpts, author information, book recommendations, and more.
Kenya’s Jomo Kenyatta Prize Shortlist: Questions of Marketing the Winners
From the Daily Nation: While publishers in Kenya enjoy seeing their titles win prizes like the Jomo Kenyatta Prize, some may not adequately capitalize on those wins with marketing.