Fans of the ‘Diary of a Wimpy Kid’ series get a new look at Greg Heffley in April when Jeff Kinney’s new book releases in at least 18 markets.
Taking Stock of a Half-Century of Service: Singapore Book Council’s William Phuan
As the Singapore Book Council turns 50th, executive director William Phuan cheers its accomplishments and talks about promoting the country’s literature.
The Pigeonhole Pivots: Building Conversation Ahead of New Releases in the UK
Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited Provided by Two Campuses
A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage’s new subscription to students.
IKEA and the Man Booker Prize Create Reading Rooms With Free Books
From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they’ll get to take their book home free of charge.
Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Game Tie-Ins
In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer’s games are the basis for new GraphicAudio audiobooks.
Three Panelists: How Reader Analytics Can Support Publishers’ Decisions
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.
At BookExpo, Penguin and Goodreads Chart the Blaze of Celeste Ng’s ‘Little Fires Everywhere’
Goodreads is credited by Penguin Press for helping to rapidly build the popularity of bestseller ‘Little Fires Everywhere’ and generating 30,089 ‘Want to Read’ signals by release date.
Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing
The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers.