Citing a 156-percent increase in revenue for partners across its newsletters, Open Road Media sees more expansion ahead for its Ignition marketing services.
CONTEC Mexico Conference in February: Sales, Distribution, Innovation
Innovation and the digital dynamic in sales and distribution get special attention this year in the annual Contec México conference in February.
Jeff Kinney’s First Departure: A Buddy Book for ‘Wimpy Kid’
Fans of the ‘Diary of a Wimpy Kid’ series get a new look at Greg Heffley in April when Jeff Kinney’s new book releases in at least 18 markets.
Taking Stock of a Half-Century of Service: Singapore Book Council’s William Phuan
As the Singapore Book Council turns 50th, executive director William Phuan cheers its accomplishments and talks about promoting the country’s literature.
The Pigeonhole Pivots: Building Conversation Ahead of New Releases in the UK
Now with an overall pool of some 35,000 registrants and about 5,000 active readers, the UK’s The Pigeonhole engages consumers ahead of a release to generate word-of-mouth.
Open Road Launches New Book Club With Fab Over Fifty
Open Road Integrated Media works with Fab Over Fifty to create a new book club, ‘Spread the Words,’ which opens this month with Erica Jong’s ‘Fear of Flying.’
Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited Provided by Two Campuses
A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage’s new subscription to students.
IKEA and the Man Booker Prize Create Reading Rooms With Free Books
From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they’ll get to take their book home free of charge.
Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Game Tie-Ins
In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer’s games are the basis for new GraphicAudio audiobooks.
Three Panelists: How Reader Analytics Can Support Publishers’ Decisions
Reader analytics can be a boon to publishers, fine-tuning marketing and consumer understanding, according to specialists at CONTEC Mexico.