As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an ‘exponential curve.’
NetGalley Launches BookishFirst, a Discovery and Recommendation Site for Readers
Having bought Bookish last year, NetGalley is launching a new platform for consumers that includes book excerpts, author information, book recommendations, and more.
Kenya’s Jomo Kenyatta Prize Shortlist: Questions of Marketing the Winners
From the Daily Nation: While publishers in Kenya enjoy seeing their titles win prizes like the Jomo Kenyatta Prize, some may not adequately capitalize on those wins with marketing.
Industry Notes: Open Road Maps Big Newsletter Numbers, New Marketing for Publishers
Riding high on the success of its niche-interest sites, Open Road announces a doubling of those sites and new marketing services for publishers.
UK’s Publishers Association Opens Its #LoveAudio Campaign Today
Audiobook Month continues in the US as the UK’s #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men.
BookCon Busies Up the BookExpo Floor in New York City
Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP’s BookExpo.
Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform
In a BookExpo presentation, Goodreads explicated a publisher’s elevation of a title to ‘Times’ bestseller status using the platform’s amplification.
Fanning the Flames of Celebrity Attraction: BookCon Revs Up
With more adult-content authors on the lineup and three years of experience in New York and Chicago, ReedPOP’s BookCon is gearing up for book fandom.
Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada
Calling books ‘an important piece of building a better future,’ McDonald’s Canada partners with children’s publisher Kids Can Press in a book promotion.
How Thought Catalog Uses Social Media Data To Drive Book Publishing
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create ‘an experience that isn’t efficient—that’s anti-efficient.’