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Our Coverage of Issues in Book Marketing

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Open Road’s ‘Activation’: Marketing for the Frontlist

In Feature Articles by Porter AndersonJuly 20, 2022

A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.

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The UK’s Booker Prize Looks to Boost Social Media With a Book Club Contest

In News by Porter AndersonJuly 13, 2022

The ‘Booker Prize Book Club Challenge’ will be won by a book club that produces the most impressive social media for the shortlist.

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TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

In News by Porter AndersonMay 26, 2022

Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.

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Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective

In Feature Articles, Opinion & Commentary by Porter AndersonApril 26, 2022

Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.

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Awards: Germany’s Digital 2022 FuturePublish and Deutscher Buchtrailer Awards

In News by Porter AndersonFebruary 7, 2022

Four videos are shortlisted for the Book Trailer Awards in this year’s FuturePublish conference from Literaturtest.

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Wiley Acquires J&J Editorial; Open Road Revenue Is Up 22 Percent

In News by Porter AndersonOctober 4, 2021

US industry notes: Wiley acquires peer-review specialist J&J Editorial, and Open Road announces first-half revenue gains in 2021.

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US-Based Open Road Acquires UK Publisher Bloodhound Books

In News by Porter AndersonJuly 27, 2021

The co-directors of the Cambridge-based ebook publisher are to stay with the company as Open Road buys it.

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Industry Notes: PRH USA’s International Sales Teams; Taylor & Francis, Jisc in Deal

In News by Porter AndersonApril 16, 2021

PRH’s international sales shifts affects work in Europe, Africa, Asia, and the Middle East; Taylor & Francis and Jisc partner on open access.

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Scribd Audio Introduces Spanish Audiobooks in Mexico

In News by Porter AndersonApril 5, 2021

Widening its newly announced Scribd Audio program, the subscription service announces new Spanish-language audiobooks for its Mexican users.

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In France, a ‘Stop Marketing’ Agreement for Authors Whose Rights Revert

In News by Porter AndersonMarch 29, 2021

Authors in France who retrieve their rights but find that their books still are being marketed now have an avenue to appeal.

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