Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday

In English Language, Resources by Rachel Aydt

Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author. Journalist. These words aren’t synonymous, and yet they all have one thing in common: behind these terms are people who are jockeying in the media world for your attention. They could be selling something (whether …

What Are Your Tips for Appropriate Social Networking Self-promotion?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …

What’s The Buzz: Bloggers Must Disclose Freebies; HuffPo Does Books

In What's the Buzz by Edward Nawotka

By Edward Nawotka Twitter is abuzz with the news that the Federal Trade Commission in the United States has released new rules stating that bloggers who write reviews must now disclose when they’ve received a free product from a company in exchange for promotion. Non-compliance, as Publishers Marketplace points out, can result in as much as an $11,000 fine. Among …