Jason Chambers, founder and CEO of Litbreaker Advertising Network, discusses the market for web-based literary advertising and what it says about online literary communities today.
Book Bloggers Strike Back Against Naysayer!
Bloggers have responded to Sir Peter Stothard’s comments that blog critics are bad for books, saying his argument is ‘dunderheaded in the extreme.’
Is Blogging Killing Literary Criticism? Sir Peter Says Yes
Many people think bloggers opinions are as good as the pros. The head of the Times Literary Supplement and Man Booker Prize judge says that’s not true.
Blogs & Websites Covering the Spanish Book Market(s)
Ministry of Culture of Spain has compiled a great list of websites and blogs that cover books and the book industry in Spanish.
Repurposing Blogs as Books for ‘Immediacy’
New publisher Just World Books uses POD technology to publish blogs as books, focusing on the latest, most pertinent international issues.
When is a Blog a Blog and a Book a Book?
Increasingly, what differentiates many books from blogs appears to be simply–for many–a matter of published format.
Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday
Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author. Journalist. These words aren’t synonymous, and yet they all have one thing in common: behind these terms are people who are jockeying in the media world for your attention. They could be selling something (whether …
What Are Your Tips for Appropriate Social Networking Self-promotion?
By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …
Digital Case Study: Publishers’ Online Marketing in Spain
By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …
What’s The Buzz: Bloggers Must Disclose Freebies; HuffPo Does Books
By Edward Nawotka Twitter is abuzz with the news that the Federal Trade Commission in the United States has released new rules stating that bloggers who write reviews must now disclose when they’ve received a free product from a company in exchange for promotion. Non-compliance, as Publishers Marketplace points out, can result in as much as an $11,000 fine. Among …
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