Streaming an interview with an astronaut to 60 million students in 80,000 schools in China was one of this year’s feats at the 26th Beijing Book Fair.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
At China’s Asian Bookstore Forum in Xi’an, researchers cited a sharp shift, book sales moving quickly away from physical stores and over to online retail.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
Featuring a parallel children’s division for a second year, the Beijing International Book Fair again expects some 2,500 exhibitors and 300,000 visitors.
In the ITEF program’s eighth year, 19 professional fellows will meet with players in the Turkish publishing industry. And BIBF is to open its own dedicated children’s book fair in Beijing.
The Beijing Book Fair is growing thanks to to expanding international interest in the Chinese book market and demand for a place to conduct rights business in Asia.
The 2015 Beijing International Book Fair put a renewed emphasis in B2B transactions and sought to tighten regional ‘silk road’ relations.