• Dr. Eva Schweitzer, once a New York correspondent for German newspapers, decided to start her own publishing company focused on books from and about Berlin. • Using technology, a DIY attitude, and her ever-expanding network of contacts, Schweitzer will launch her company on November 11, 2010. By Dr. Eva C. Schweitzer NEW YORK: And this is how I became …
What’s the Best Advice for Someone Launching a Publishing Start-up?
By Edward Nawotka Today’s lead story discusses the challenges a German journalist faced when launching her own publishing — Berlinica — company in the US. Among the questions she had to answer were: what books to publish, how to get secure the rights, who will design them . . . as well as funding, distribution and promotion issues. She relied …