With backlist, you have to see what’s old that’s new or make it new again, says Ira Silverberg, who keynotes PP’s Monetizing the Backlist conference next Thursday.
Byliner Sees Huge Opportunity in “Second Serial” Rights
Up until now second serial rights for stories and articles have been an afterthought, but it is a huge opportunity, says Byliner’s Richard Nash.
Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?
By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site. From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …
Random House and Wylie Negotiate New Royalty Rate on Digital Books
By Hannah Johnson There is a new royalty rate in town. Random House and The Wylie Agency have resolved their conflict over e-book rights, and out of this resolution has come a new royalty rate — but it isn’t just a rate, it’s a rate scale. Publishers Weekly uncovered a source at Random House who revealed that RH will implement …
In the Age of E-books, Does the Cheap Paperback Have a Future?
By Edward Nawotka Today’s lead story discusses Penguin’s 75th anniversary campaign in Australia, New Zealand and India which has seen the company reissue backlist titles from their line at the low price of AU$9.95. The result has been sales that have exceeded more than 250,000 copies in their first three months — a phenomenal sales pace. The series has proved …