Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site.  From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …

In the Age of E-books, Does the Cheap Paperback Have a Future?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses Penguin’s 75th anniversary campaign in Australia, New Zealand and India which has seen the company reissue backlist titles from their line at the low price of AU$9.95. The result has been sales that have exceeded more than 250,000 copies in their first three months — a phenomenal sales pace. The series has proved …