The new app from Webtoon and Wattpad associates is being pitched as a service that can serialize publishers’ backlisted titles.
Exclusive: A New International App For Serializing Backlist
According to people with knowledge of the situation, the team behind Korea’s Webtoon is preparing to launch a new serialized fiction app.
Open Road’s ‘Activation’: Marketing for the Frontlist
A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.
Markus Dohle: ‘We Outperformed the Markets in Canada, Brazil, India’
Calling his workforce ‘a dedicated community of talented book-loving people,’ Markus Dohle commends PRH’s employees on 2021’s gains.
Urtė Liepuoniūtė of Helsinki Literary Agency: A Summer of Big 2021 Rights Sales
For all the strains of the 2020 Finnish and international marketplace, Urtė Liepuoniūtė says the agency is nearing three times last year’s sales.
Open Road Integrated Media Reports 23.3 Percent Growth in 2019
The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.
Penguin Random House and Kellogg’s Renew ‘Feeding Reading’ Promotion
Having distributed more than 400,000 children’s books last year, the PRH-Kellogg’s partnership, Feeding Reading, is back this year with 125 titles on offer.
Industry Notes: PRH Completes F+W Media Buy, MIT Reports Boost in Journals
The list of more than 2,000 nonfiction titles from F+W Media now is part of Penguin Publishing Group, as MIT Press touts jumps in 2018 impact factors.
F+W Media To Present Winning Community Bids to Bankruptcy Court
A list of successful bidders on F+W Media community properties goes to bankruptcy court for approval in a hearing. Highest bid: $2.9 million for crafts.
Penguin Random House Buys F+W Media’s Books at Auction
Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer’s Digest catalog. Communities to be auctioned separately June 13.