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Tag Archive

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A New Venue for Publishers’ Backlist: The ‘Yonder’ App

In Feature Articles by Porter AndersonOctober 13, 2022

The new app from Webtoon and Wattpad associates is being pitched as a service that can serialize publishers’ backlisted titles.

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Exclusive: A New International App For Serializing Backlist

In Feature Articles by Porter AndersonSeptember 7, 2022

According to people with knowledge of the situation, the team behind Korea’s Webtoon is preparing to launch a new serialized fiction app.

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Open Road’s ‘Activation’: Marketing for the Frontlist

In Feature Articles by Porter AndersonJuly 20, 2022

A new use of its core ‘Ignition’ marketing, Open Road’s ‘Activation’ approach allows publishers to mix various D2C components.

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Markus Dohle: ‘We Outperformed the Markets in Canada, Brazil, India’

In Feature Articles by Porter AndersonMarch 31, 2022

Calling his workforce ‘a dedicated community of talented book-loving people,’ Markus Dohle commends PRH’s employees on 2021’s gains.

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Urtė Liepuoniūtė of Helsinki Literary Agency: A Summer of Big 2021 Rights Sales

In News by Porter AndersonAugust 27, 2021

For all the strains of the 2020 Finnish and international marketplace, Urtė Liepuoniūtė says the agency is nearing three times last year’s sales.

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Open Road Integrated Media Reports 23.3 Percent Growth in 2019

In News by Porter AndersonFebruary 5, 2020

The success of last year, says Open Road’s CMO, involves not just its ‘Ignition’ marketing program but also readers’ interest in work that may not be new.

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Penguin Random House and Kellogg’s Renew ‘Feeding Reading’ Promotion

In News by Porter AndersonJuly 25, 2019

Having distributed more than 400,000 children’s books last year, the PRH-Kellogg’s partnership, Feeding Reading, is back this year with 125 titles on offer.

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Industry Notes: PRH Completes F+W Media Buy, MIT Reports Boost in Journals

In News by Porter AndersonJuly 22, 2019

The list of more than 2,000 nonfiction titles from F+W Media now is part of Penguin Publishing Group, as MIT Press touts jumps in 2018 impact factors.

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F+W Media To Present Winning Community Bids to Bankruptcy Court

In News by Porter AndersonJune 17, 2019

A list of successful bidders on F+W Media community properties goes to bankruptcy court for approval in a hearing. Highest bid: $2.9 million for crafts.

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Penguin Random House Buys F+W Media’s Books at Auction

In News by Porter AndersonJune 7, 2019

Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer’s Digest catalog. Communities to be auctioned separately June 13.

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