Nicholas Sparks, US Bestsellers Help Novo Conceito Race to the Front of Brazilian Publishing

In Growth Markets by Maria Fernanda Rodrigues

Former motorcycle racer Fernando Baracchini only started publishing trade books in 2007, but his publishing house dominates Brazil’s bestseller lists with an array of translated imports. By Maria Fernanda Rodrigues At first, Fernando Baracchini didn’t seem destined for a career in publishing. Though he grew up as scion to the Ribeirão Preto-based book chain Paraler, instead of helping his mother …

Back to the Future: In Brazil, Door-to-door Book Sales are Booming

In Growth Markets by Ricardo Costa

By Ricardo Costa and Maria Fernanda, PublishNews Imagine a single country spreading across 50% of South America. A country with 27 states where there are 190 million people living in different conditions. Some of them are very poor while others are far too rich. This is Brazil. And a nation with such enormous magnitude offers serious opportunities -– the book …

Could Door-to-door Book Sales Be Revived in the US?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at the success of door-to-door book sales in Brazil. It wasn’t that long ago when it wasn’t uncommon to see an encyclopedia salesperson walking the streets of your neighborhood going door-to-door with his or her sample case. Of course, that sales channel has disappeared in the US . . . whether whether this is …