Should I Tweet?

In Guest Contributors by Guest Contributor

• This piece is adapted from Betsy Lerner’s new book The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st Century). By Betsy Lerner When I was a young editor at Houghton Mifflin in the mid-Eighties, I was assigned to work on a paperback series of successful books called Guerrilla Marketing. The books were an …

Want to Write? First, Find Someone Who Cares

In Guest Contributors by Guest Contributor

• Today is the start of NaNoWriMo — National Novel Writing Month — when writers are asked to produce a 50,000-word work in one month. • Author Drew Smith writes about tools you can use to help yourself motivated, including an “Accountabilibuddy” — someone to monitor your productivity. By Drew Smith The easiest thing about being a writer is not writing. …

Could Online Writing Communities Replace Creative Writing Programs?

In Guest Contributors by Guest Contributor

• Quillant.com, an online writing community based in the UK launched two months ago • Chris Vannozzi, a co-founder of Quilliant.com discusses the role online communities can play in developing talent for the traditional publishing industry By Chris Vannozzi LONDON: Two months ago we launched Quilliant.com , a new online writing community that aims to recreate the classic writing group …

Who Really Benefits from the Growth in MFAs?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story discusses the creation of Quilliant.com — a new online writing community in the UK — and asks if such communities could replace creative writing programs. In 1990, there were perhaps a few dozen creative writing programs in the United States. Today, there are more than 300 such programs granting Masters of Fine Arts degrees. …

So Many “Friends,” So Little Friendship: Authors Discuss Mingling Social Media, Self-Promotion and Real Life

In English Language by Rachel Aydt

• Today, authors are compelled to constantly self-promote, but the practice isn’t always pleasant or appropriate. • What happens when the intimacy of the typically quiet writer’s life, and the nature of real friendship, blends with the public persona of our professional selves online? By Rachel Aydt “My original goal with Facebook was to use it as a marketing tool,” …

What Are Your Tips for Appropriate Social Networking Self-promotion?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at what happens when authors mix online self-promotion with their real-life friendships. These days it’s typical to find authors and publishers exploiting their online networks to promote their latest work. On a given day you might find a post about someone’s cat, their child’s victory over a school bully, and a plug for …

A Report from Italy’s Unique “Women’s Fiction Festival”

In Global Trade Talk by Edward Nawotka

By Beate Boeker The seventh Women’s Fiction Festival (WFF) took place in Matera, Italy, from Sept. 23rd to Sept. 26th, 2010. Matera is located in the south, roughly where you’d expect the Achilles heel in the boot-like shape of Italy. The meetings are held in the historical Sassi district, a town set like a honeycomb into stone, remarkable enough to …

Re-inventing Book Marketing

In Guest Contributors, Resources by Guest Contributor

• Dave Weich, founder of Sheepscot Creative and former director of marketing and development for Powell’s Books, argues that in today’s publishing environment, book marketing remains something of a “crapshoot.” • Weich argues the opportunities go well beyond the general trade consumer. Editorial by Dave Weich In the next ten years, book marketing will radically reinvent itself. Nowhere will the …

Can Fiction Be Trusted to Tell the Truth?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, José Rodrigues dos Santos discusses the complicated relationship between truth and fiction, in both journalism and novels. He argues in favor of using “the best tool available” to get closest to the truth. His new novel, The Einstein Enigma, imagines the discovery of a heretofore unknown manuscript by Albert Einstein, titled simply, Die Gottesformel: The God …

How My Mom Landed on Oprah and Launched a Publishing Career

In Guest Contributors by Guest Contributor

• Mark Garcia-Prats explains how his mother managed to raise ten sons, land on Oprah, publish three parenting books, and launch her own publishing company. • An appearance on Oprah helped get exposure for Catherine Garcia-Prats’ book Good Families Don’t Just Happen, which has sold more than 55,000 copies so far. By Mark Garcia-Prats Catherine Garcia-Prats never dreamed of writing three …