Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Asia’s Literary Writers Now – Quietly – Demand Your Attention!

In Guest Contributors by Guest Contributor

Asia Literary Review managing editor Duncan Jepson discusses the five year history of his magazine, why Westerners sometimes struggle to comprehend Asian writing, and why it’s important to see beyond China. Editorial by Duncan Jepson When we launched the Asia Literary Review five years ago, it was still a Western World and Asia, regardless of 5,000 years of history, was …

Do Contemporary Asian Writers Suffer a Lack of Prestige in the West?

In Discussion by Edward Nawotka

By Edward Nawotka Recently, a publisher told me at the Guadalajara Book Fair that Spanish-language writers suffer a lack of prestige when compared with German, French and English-speaking writers. It was, said the publisher, a consequence of history. Does the same hold true for Asian writers? For example, when you look at the number of writers from the East who have …

Pitchapalooza 2010: Tips for Perfecting Your Book Pitch

In Guest Contributors by Guest Contributor

By David Henry Sterry NEW YORK CITY: Ten years ago, before the Kindle, Facebook and Twitter, Arielle, my ex-agent and current wife, and I both had books coming out. One was about my childhood hero, Leroy “Satchel” Paige. The other was about her childhood hero, Jane Austen. Our publishers, Random House and Simon & Schuster, seemed disturbingly uninterested in helping …

Building an Author Platform from Scratch

In Guest Contributors by Guest Contributor

• Publishers want to work with authors who have an existing audience. • Following-up on last Friday’s article about personal marketing, model, author and self-publisher Isobella Jade, shares how she’s built her own impressive platform. By Isobella Jade Whenever a girl comments on my Facebook page saying she just bought my books, I know it is because she Googled words that …

Share Your Best Social Networking Story or Tip and Win Betsy’s Book!

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story by Betsy Lerner discusses social networking and personal marketing strategies for writers. In honor of the publication of Betsy’s new book, The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st Century), we’re giving away a FREE copy. Share your best social networking story (it can be a triumph …

Should I Tweet?

In Guest Contributors by Guest Contributor

• This piece is adapted from Betsy Lerner’s new book The Forest for the Trees: An Editor’s Advice for Writers (Revised and Updated for the 21st Century). By Betsy Lerner When I was a young editor at Houghton Mifflin in the mid-Eighties, I was assigned to work on a paperback series of successful books called Guerrilla Marketing. The books were an …

Want to Write? First, Find Someone Who Cares

In Guest Contributors by Guest Contributor

• Today is the start of NaNoWriMo — National Novel Writing Month — when writers are asked to produce a 50,000-word work in one month. • Author Drew Smith writes about tools you can use to help yourself motivated, including an “Accountabilibuddy” — someone to monitor your productivity. By Drew Smith The easiest thing about being a writer is not writing. …