Romancing the Bookseller

In English Language, Resources by Guest Contributor

The “Dos” and “Don’ts” of working with booksellers to promote your books. DISCUSS: Authors, What are Your “Best Practices” for Working with Booksellers? By M.J. Rose When I was growing up we lived on Madison Avenue and 80th street in New York City. Often, after dinner, my mother and I would take a walk down Fifth Avenue. Our destination? The …

Authors, What are Your “Best Practices” for Working with Booksellers?

In Discussion by Edward Nawotka

Getting noticed by booksellers is one element of successful book sales. What are your tricks and tips? By Edward Nawotka As BookExpo America kicks off today, we are reminded of its roots at the official trade show of the American Booksellers Association. This connection is still very visible at BookExpo in the many of panel discussions dedicated to bookselling, author …

Reading in the Cloud: “Spotify for Books” from The Publisher’s Standpoint

In Guest Contributors & Editorial by Guest Contributor

Based on the Spotify model, streaming e-book subscription platforms are tricky to monetize properly for publishers — though they appear to be inevitable. By Javier Celaya MADRID: Yesterday I offered two different points-of-view on whether the streaming, cloud-based Spotify model was suitable to the book world — the first, from the reader’s angle, and the second one from the author’s …

Do Too Many Publishers Traffic in Stereotypes?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature story by David Unger discusses his circuitous path toward publication, writing in English and being published in Spanish. One of the complaints foreign authors have who have failed to find publishers abroad is that publishers often have a narrow, if not limited view of a culture. The argument often heard is that readers expect books …

Marketing Watch: Authors@Google Online at YouTube

In What's the Buzz by Edward Nawotka

by Edward Nawotka Google is the arguably the single most powerful media force on the planet. The company has long hosted discussions with authors in a program called Authors@Google. Talk about a marketing opportunity. Many of their sessions are archived online at YouTube. Here’s one of their latest Authors@Google sessions — a conversation between comedian and TV star Tina Fey …

Cashing In on Cache: How Authors Can Take Advantage of Corporate Sponsorships

In Guest Contributors & Editorial by Guest Contributor

Cars, clothes and other perks can be had by authors who know how to push the right buttons with the right people. Interview by Jeff Rivera Long before the media can cry, “Ding dong the witch is dead,” the publishing industry refuses to go down without a fight. Despite the massive lay-offs, dwindling advances for authors and starving publicity and …

Are Authors Too Naked in their Self-promotion?

In Discussion by Edward Nawotka

Author self-promotion is a necessary evil and a ubiquitous 24/7/365 business. But can it go too far? By Edward Nawotka “I’m nude when I’m alone, and I’m nude when I’m in his arms, but never in a sort of casually stupid gesture of the morning or whatever. Never.” “So nudity is not something trivial?” “Of course not. But we know …

FLIP: Brazil’s Perfect Literary Cocktail

In Growth Markets by Maria Fernanda Rodrigues

By Maria Fernanda Rodrigues Throughout the year, Brazilian authors travel from one book fair to another, as many cities in Brazil have their own literature festivals and book events. All of them have the same goal: yo instill the pleasure of reading and (of course) sell books. One of these literature festivals, however, goes further than all others: FLIP – …

Do Literary Festivals Offer Sufficient ROI for Authors and Publishers?

In Discussion by Edward Nawotka

Literary festivals are increasingly popular, but the effort and expense involved in sending an author to appear at one might never pay off. By Edward Nawotka Today’s lead story discusses the Paraty International Literature Festival in Brazil. It is widely considered one of the most successful — and fun — literary festivals anywhere in the world. The piece notes that …

DISCUSS: Should Tweeters Be Compensated for Contributions to Books?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s feature looks at some of the copyright and compensation issues surrounding the publication of the book Tweets from Tahrir, a collection of tweets that has been collated, edited and expected to be published shortly by OR Books in the United States. The issue is complicated and has implications for how publishers will treat social media contributions …