Re-inventing Book Marketing

In Guest Contributors & Editorial, Resources by Guest Contributor

• Dave Weich, founder of Sheepscot Creative and former director of marketing and development for Powell’s Books, argues that in today’s publishing environment, book marketing remains something of a “crapshoot.” • Weich argues the opportunities go well beyond the general trade consumer. Editorial by Dave Weich In the next ten years, book marketing will radically reinvent itself. Nowhere will the …

Can Fiction Be Trusted to Tell the Truth?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, José Rodrigues dos Santos discusses the complicated relationship between truth and fiction, in both journalism and novels. He argues in favor of using “the best tool available” to get closest to the truth. His new novel, The Einstein Enigma, imagines the discovery of a heretofore unknown manuscript by Albert Einstein, titled simply, Die Gottesformel: The God …

How My Mom Landed on Oprah and Launched a Publishing Career

In Guest Contributors & Editorial by Guest Contributor

• Mark Garcia-Prats explains how his mother managed to raise ten sons, land on Oprah, publish three parenting books, and launch her own publishing company. • An appearance on Oprah helped get exposure for Catherine Garcia-Prats’ book Good Families Don’t Just Happen, which has sold more than 55,000 copies so far. By Mark Garcia-Prats Catherine Garcia-Prats never dreamed of writing three …

Is Having Children an Unexpected Path to Publishing Success?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story describes the success Mark Garcia-Prats’ mother found as an author in the midst of raising ten sons. While this story may seem extraordinary, it’s not unusual to find that authors have found the focus a child brings to a household is helpful to their writing. Think of Toni Morrison who forced herself to wake …

Hoaxes, Cons and Lies: A Literary Quiz

In Guest Contributors & Editorial by Guest Contributor

By Adam Langer If I could blame any particular place or event for giving me the idea to write a novel about con artists scamming the publishing industry, it would have to be BookExpo America. It was at the Javits Center in New York City that I was first introduced to young, soon-to-be-infamous author James Frey. At the Staples Center …

Does the Book Biz Set Up Second Books to Fail?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story recounts the travails of various authors, agents and editors in dealing with selling, writing and publishing second books. It’s long been held that a “second book jinx” exists. Do you think it’s true? Personally, I have several friends who have struggled with their second books. But the reason has as much to do with …

The Second Book Conundrum: Selling It, Writing It, Publishing It

In Growth Markets by Rachel Aydt

By Rachel Aydt • Some people think that there’s a “second book jinx.” Is it real? • Writers, editors and publicists explain the challenges facing those who want to publish a successful follow-up. The pressure of high expectations makes second books a peculiar business. Depending on your relationship to the project, whether you’re the author or the agent, the editor …

Pilgrimages: African Travel Writing, By and For Africans

In Global Trade Talk by Edward Nawotka

By Mark Garcia-Prats In hopes of extending the positive attention about Africa stemming from the 2010 World Cup in South Africa, The Chinua Achebe Center for African Writers and Artist is sponsoring a writing project called Pilgrimages. The idea for the series is that during Africa’s first World Cup, 14 African writers will be sent to 13 different African cities …