The Atavist: New Publisher/E-Reading Platform to Launch Soon

In What's the Buzz by Hannah Johnson

By Hannah Johnson What can you do with a 7,000-word article or essay? Magazines typically won’t run something that long; blog readers won’t take the time to read something that long, and book buyers won’t pay for something that short. Enter The Atavist, a new e-reading startup founded by two journalists with a lot to say and not enough space …