By Edward Nawotka As today’s lead story by Anna Lewis explains, self published authors are becoming increasingly sophisticated by the day, particularly when it comes to marketing and promotion. Yet, it seems, while these authors are able to sell and promote their books, they’ve by and large yet to crack what is potentially the largest nut of all: the mainstream …
How Can Publishers Benefit from the Author-Entrepreneur?
By Mark Garcia-Prats In today’s feature article, Anna Lewis discusses the rise of “author-entrepreneur”: an author who not only writes and publishes their own book but successfully markets it using popular social networking tool. Anna goes on to say that publishers can benefit from this growing trend: whether that be by authors realizing the invaluable benefit that publishing companies can …