Can Publishers Transform into Transmedia Storytellers?

In Discussion by Edward Nawotka

By Edward Nawotka It’s getting lots of buzz, but transmedia storytelling is expensive, requires people with skills (animation, computer programming)  that publishers don’t traditionally have on staff, and requires one to work more like a theater troupe than a corporation. Can traditional publishers make the jump into this new, potentially profitable medium? Read our lead story and tell us what …