The second international event in the PublisHer series featured performance, discussion, and networking at the International Publishers Association’s ‘Africa Rising’ seminar in Nairobi.
‘We need a true national book policy that recognizes the importance of reliable data,’ Isabelle Kassi Fofana will tell the IPA’s Africa Seminar in Nairobi.
Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent.
At Frankfurt’s The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers.
We have yet to make a satisfying gift of an ebook, said Nielsen’s Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away