The 1% Windfall: Why Publishers Need to Implement “Dynamic Pricing”

In Feature Articles by Guest Contributor

• A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them. • The answer is to implement “dynamic pricing,” which will enable publishers to respond to the demands of …

Why Haven’t More European Publishers Signed on with Apple?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead article we look at the slow adoption of the iPad by European publishers. Many European countries have fixed book price laws. Apple’s agency model, which give publishers the power to set e-book prices, dovetails perfectly with these laws. Apple clearly has the superior hardware in the marketplace. So why haven’t the European’s embraced Apple’s …

The New Yorker’s Ken Auletta on iPad v. Kindle

In Erin's Perspective by Erin L. Cox

By Erin L. Cox In this week’s issue of The New Yorker, Media Reporter Ken Auletta reports on the digital publishing questions, such as publisher and bookseller opinions on the agency model, windowing, branding to readers instead of bookstores, whether Apple will be a better partner to publishers than Amazon, and featuring some of the usual suspects in digital publishing …