What Booksellers Want

In Global Trade Talk by Helen Gregg

By Helen Gregg On Thursday in New York City, a panel of three independent booksellers told a room full of marketers and publicists that free pizza will get teens to read (and buy) a book, that promotional posters and bookmarks are mostly just clutter, and why they aren’t selling e-books in their stores. The event, called “What Booksellers Want,” was …

German Buch News: Online Ads Hit €4bn; DK’s München E-book

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary The Online-Vermarkterkreis (OVK) [Association for Online Marketers] predicts that the online advertising market in Germany will increase by 10% in 2009 to more than four billion Euros. As reported in the Boersenblatt, the OVK estimates that the percentage of the total advertising market devoted to Internet advertising will climb by 2%, to 16.6% — in third place …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Guest Contributors by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …

Bonus Material: More Online Money Drives Ad Innovation

In Discussion by Edward Nawotka

By Chris Artis The money that’s being poured into online advertising has brought new innovations to the field of online advertising — everything from publishers launching full-fledged web and video sites, such as Penguin’s The Publisher’s Office, to publishers putting out iPhone apps for individual books, such as the app for Howard Dean’s Prescription for Real Healthcare Reform, which publisher …

German Buch News: Free BookRix.de Hits 30,000 Users

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary Since its introduction last year, BookRix.de — a platform for authors and readers to publish and read free of charge — has added social networking features, added the ability to create audio books, and has made some 10,000 e-books available to read free of charge online. In addition, BookRix now offer over 8,000 e-books for free download …