Proof that Publishers Know the Public Doesn’t Care About Publisher Branding

In What's the Buzz by Roger Tagholm

By Roger Tagholm Notice anything odd about this illuminated panel advertisement for Sean Rayment’s Bomb Hunters currently adorning the London Underground? No? Try answering this then: who’s the publisher? It’s a real oddity. Think how many times you read about publishers launching new imprints, re-vamping existing ones, re-doing their logos “we’re really pleased with this design, the way x represents …

Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Is Traditional Book Marketing Too Boring?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author Stephen Elliott says: “You should market your book with the same integrity as you put into writing the book. Use things nobody else is doing. Don’t be boring.” Traditional book marketing is somewhat more staid. It usually encompasses a reading tour, some blogging and editorial writing, radio and television media (if you’re …

Advertise in our Frankfurt Book Fair Show Dailies

In News by Hannah Johnson

By Hannah Johnson Reserve Ad Space Today! Publishing Perspectives will again publish three full-color, large-format print editions the Frankfurt Book Fair this year on 6, 7 and 8 October. As the ONLY publication with distribution throughout the entire fairgrounds and at key hotels and venues, our show dailies are the single best way for you to be seen and heard …

Coming Soon: Product Placement in E-Books?

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson Last week, we wrote about an article in the Wall Street Journal in which Ron Adner and William Vincent argued fthat advertising could be the next step in the evolution of e-books, earning publishers some extra cash while they wait for e-book usage to hit a critical mass that will return more profit. Paul Carr of Techcrunch …

Coming Soon: Advertisements in E-books

In What's the Buzz by Helen Gregg

By Helen Gregg In a Wall Street Journal opinion piece published this morning, Ron Adner, a professor at the Tuck School of Business at Dartmouth College, and William Vincent, a former Houghton Mifflin editor, declare the inevitability of advertisements in e-books. Falling e-book prices (and profits for publishers), combined with the advertising-friendly digital format, may very well make in-book advertising …

Have Online Ads Led You to New Authors?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at a quiet advertising program offered by Goodreads.com which claims to have achieved good results. Have you ever tried a new author because of an online ad? If so, what was it that made you click on it? And do you find non-book related ads distracting or otherwise inappropriate on literary Web sites? …

Digital Case Study: Can Goodreads Ads Help Unknown Authors Find an Audience?

In English Language by Karen Holt

By Karen Holt Goodreads.com, where authors use social networking to connect with fans and attract new readers, has quietly been building a program that lets writers and publishers pay to kickstart interest in their titles among the site’s 3.4 million book-loving members. Appearing under the label, “Sponsored Books,” the pay-per-click ads typically include a brief description of a title and …