Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today’s book marketers need in their toolbox to execute successful advertising campaigns.
Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out.
PP’s Show Dailies are the best opportunity for you to get your ad in front of people who matter most, with flexible formats and affordable pricing. Talk to us today.
Our Show Dailies are THE best opportunity for you to get your ad in front of people who matter most. We offer flexible formats and affordable pricing. Talk to us today.
If college stadiums, classrooms, cafeterias and all other amenities for students are branded and/or plastered with ads by corporations, why not textbooks?
Going to the Frankfurt Book Fair? Launching a company? Hosting an event? Selling rights? First-timer? Tell us your story.
Publishing Perspectives Frankfurt Book Fair Show Dailies are the only “must read” publication at the Fair. Claim your ad or editorial space now.
Based on the Spotify model, streaming e-book subscription platforms are tricky to monetize properly for publishers — though they appear to be inevitable. By Javier Celaya MADRID: Yesterday I offered two different points-of-view on whether the streaming, cloud-based Spotify model was suitable to the book world — the first, from the reader’s angle, and the second one from the author’s …
By Edward Nawotka Today’s feature story considers the implications of implementing the “Spotify for books” model from the reader’s and author’s point-of-view. One of the key questions concerns the tolerance for advertising in books. While the publisher’s perspective on this question will be addressed in tomorrow’s issue, it will be interesting to hear your perspective today? What do you think …
The concept of cloud reading, also known as “Spotify for books,” sounds appealing, but has different implications depending on your position in the market. By Javier Celaya MADRID: During most of the meetings I held with national and international publishers at the last London Book Fair earlier this month, I was asked by many what my thoughts were on the …