At #LBF11: Embracing the Education Market in the Middle East

In Arabic Publishing by Edward Nawotka

By Edward Nawotka “Any publisher who considers themselves to be an international publisher cannot ignore the Middle East and the GCC countries in particular” says Bill Kennedy, director of the Avicenna Partnership, a company that acts as a marketing and sales rep for education publishers selling into the region. “But the thing that we have to be realistic about is …

Enhancing E-book Purchases: Consumer Driven Models From the Text Book Industry

In Guest Contributors by Guest Contributor

By John Konczal, Global Industry Executive, Sterling Commerce, an IBM Company When the mere act of delivering content digitally isn’t enough, textbook publishers are coming up with new sales models for digital content. Thanks to the emergence of the Kindle and other electronic reading devices, today’s consumer can choose from a multitude of ways to consume content with multiple delivery …

Authoritative, Customizable, Mobile, Digital: Today’s Student’s Demand Flexible, Effective Learning Solutions

In Guest Contributors by Guest Contributor

Editorial by Ron Dunn, President and CEO, Cengage Learning With the proliferation of technology, social media and new work-life demands on students, the higher education learning environment has changed dramatically in recent years. Instructors are often asked to do more with less resources and have little time to search for the best sources of timely, reliable information to enhance their …

Are Publishers Ready to Make Movies?

In What's the Buzz by Hannah Johnson

Op-ed by Alex von Rosenberg Frankfurt Storydrive jumped out at me as particularly relevant while I was reviewing events related to the 2010 Fair. The potential collaboration of companies dedicated to divergent areas of the media landscape is very exciting and long overdue. Long ago, the advent and spread of moving pictures combined with sound created and subsequently revolutionized many …