The 27th edition of the Beijing International Book Fair is moving to a digital format that organizers say will stay up and running until next year’s fair.
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair.
Reporting US$2.62 billion in 2018 revenue, China’s sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger.
Featuring a parallel children’s division for a second year, the Beijing International Book Fair again expects some 2,500 exhibitors and 300,000 visitors.
The Beijing International Book Fair organizers cite robust rights sales at this year’s fair, claiming that sales of Chinese translation rights sold abroad have increased.
Tours of relevant industry sites, lectures, seminars, networking, and training are featured in a series of professional program offerings this week at Beijing International Book Fair.
Centered around its two-day Digital Publishing Forum conference event, the newly focused Digital Zone at Beijing International Book Fair includes presentations from Amazon Web Services, Springer Nature, Microsoft, and Wiley.
Emphasizing digital publishing and its new children’s book area, Beijing International Book Fair plans a 97,700-square-meter footprint this year in eight halls.
The Beijing Book Fair is growing thanks to to expanding international interest in the Chinese book market and demand for a place to conduct rights business in Asia.
The 2015 Beijing International Book Fair put a renewed emphasis in B2B transactions and sought to tighten regional ‘silk road’ relations.