Russian publishing is seeing its publishers print fewer books and raise prices, thus slowing sales, putting writers’ livelihoods in jeopardy.
Russian publishers are fighting a government mandate that requires them to offer ebook editions of all their titles for a new national digital library.
Korea is looking to export more of its fiction, even as reading declines at home, while in Russia, talented authors see sale squandered by a faltering publishing and distribution system.
Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets.
The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors.
Piracy, distribution issues, closing bookstores hasn’t slowed Russia’s $3.3 bn book market, and opportunities still abound, says Eksmo CEO Oleg Novikov.
E-books represent just 0.25% of the Russian book market and growth has been hampered by piracy, legal issues, and reticence, still consumer demand is growing.
Since 2007, e-bookseller Litres.ru has offered a legal alternative to the massive piracy of e-books in Russia. To many people’s surprise, things are starting to change.
Russia’s Litres.ru is using low prices to indoctrinate readers into paying for e-books, with plans to raise prices as more readers pay. Will the strategy work?
Russia’s book business is valued at between $2-3bn annually, but shockingly little is known about it in the West.