How to Become a Bestseller in Europe: Write in English, German, French and…Swedish?

In Guest Contributors by Guest Contributor

By Rüdiger Wischenbart This may sound like an odd question to ask: Are books diverse? Sure! With hundreds of thousands of new titles published every year in the US, over 90,000 in Germany, and a “Long Tail” of millions of titles available to readers and buyers online, there are more books distributed and, arguably, read than ever before in history. That …

[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers

In Europe by Erin L. Cox

On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who …

Review: The Salt Smugglers by Gérard de Nerval

In Book Review by Gwendolyn Dawson

By Gwendolyn Dawson The Riancey Amendment passed into law in France on July 16, 1850 and imposed a serial novel tax on newspapers, charging one centime per copy of any newspaper that included an installment of a serial novel. The law was based on the belief that serial novels had been responsible for fomenting subversive ideas. Gérard de Nerval’s The …

Could Google (Eventually) Put Translators Out of Business?

In What's the Buzz by Edward Nawotka

By Edward Nawotka The New York Times covers Google’s translation technology, which now can translate into 52 different languages. Taking advantage of its immense computing power, the company fed its computers a few hundred billion English words — as compared with an average of one billion words for others — and has far surpassed most other attempts at automated translation. …

My Evening With M. Proust

In Guest Contributors by Dennis Abrams

By Dennis Abrams BERKELEY: As the host and moderator of Publishing Perspectives’ year long Proust-reading experience, The Cork-Lined Room, I’ve often found myself wondering: Who exactly is it that is out there reading and apparently enjoying the 3000+ pages of Marcel Proust’s masterpiece, In Search of Lost Time? For whom am I spending evenings reading and posting? Is it Francophiles? …

Writing As Detective Work of the Soul

In Guest Contributors by Edward Nawotka

Editorial by Arthur Japin UTRECHT: In the mid-1980s, two actors went to Rome, hoping to land a part — any part — in a movie by the creator of La Dolce Vita, Federico Fellini. I was one of those actors. The other was my lifelong friend Rosita. Fellini fell in love with her, and in doing so changed the course …

Obama’s Example Should Inspire US Kids Pubs to Change

In Guest Contributors by Guest Contributor

By Sharon Glassman Today’s hard times could inspire better book times for US kids’ imprints, says Grazia Gotti, co-founder of the Giannino Stoppani cultural cooperative and children’s bookshop in Bologna and one of the organizers of the Bologna Book Fair. The secret? Arrivaderci isolation and “big marketing.”  Buon Giorno dialogue, “long-sellers” and European-style cooperation. In a chat with Publishing Perspectives, Gotti, a self-confessed …

What are Your “Best Practices” for Publishing Career Development?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, Andrew  R. Malkin, VP of Book Content for Zinio, discusses the stages of his publishing career to date and offers five pieces of advice on how to navigate the choppy seas of the publishing world. There have been plenty of individuals in publishing around the world forced to reinvent themselves in the last year, …

Career Reinvention for Publishing Professionals

In Guest Contributors by Guest Contributor

By Andrew R. Malkin NEW YORK CITY: Fifteen years ago, after I already had spent ten years in trade book publishing with three major houses, I thought I had figured out my dream destination: a marketing manager spot under the tutelage of Carl Lennertz, at Knopf.  I had held two field sales positions for the Knopf Publishing Group in what …

Amazon Wants You to Touch Their Kindle

In What's the Buzz by Edward Nawotka

By Edward Nawotka Not willing to concede the “gee-whiz-that’s-awesome” PR to Apple, the news has leaked that Amazon has bought Touchco — a six-person start-up that was working to develop touch sensitive overlays for handheld electronic devices. In its coverage, the New York Times interviewed Colin Sebastian, an analyst at Lazard Capital, who said the move “would suggest Amazon is …