Date: Thursday, March 26, 2015
Time: 9:00 am to 12:45 pm
Location: Scholastic Auditorium, NYC (see map)
How Can Publishers Connect with Millennials?
Randy Petway, COO, Publishing Technology speaks at a 2014 Publishing Perspectives conference
Today’s rising generation of readers — Millennials — includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. As the avenues for content consumption shift as fast as the technology itself, it’s important for publishers to stay ahead of the curve in order to design books for Millennials and serve this discerning group of book buyers.
Based on new research commissioned by Publishing Technology to be unveiled at this event on the ways Millennials consume content, Publishing Perspectives will bring together speakers from the worlds of publishing, technology, media, and on the front lines of Millennial trends and habits to dig deeper into what kinds of stories 18-34 year-olds want — and how, when and where they want it.
Follow the discussion on Twitter at #millennialreaders.
Conference Program
| Time: | Session: | Speakers: |
| 8:30–9:00 | Registration and breakfast | |
| 9:00–9:30 | Opening Keynote | Larissa Faw (Journalist for Forbes and Mediapost, specializing in Millennials and workplace trends) |
| 9:30–10:00 | Publishing Technology Research: How Millennials Consume Content | Randy Petway (EVP, Strategy and Business Development, Publishing Technology) |
| 10:00–10:45 | Research to Reality: Discussion on How Millennials Consume Content | Erin L. Cox — moderator (Business Development, Publishing Perspectives); Randy Petway (EVP, Strategy and Business Development, Publishing Technology); Irene Gallo, (Associate Publisher, Tor.com); Yoav Lorch (CEO, Total Boox); Emily Morrow (Asst. Marketing Manager, Scholastic) |
| 10:45–11:15 | Coffee and networking break | |
| 11:15–12:00 | Storytelling and Storyselling: Design and Marketing Books for Millennials | Benjamin Alfonsi (Creative Director, Metabook); Alex Segura (SVP Publicity and Marketing, Archie Comics); Derrick Schultz (Director of Developer Experience, The Atavist); Edward Nawotka — moderator (Editor-in-Chief, Publishing Perspectives) |
| 12:00–12:45 | Curating Content and Events for Millennials | Raymond Braun (Social Marketing Manager, YouTube); Windsor Hanger Western (Co-founder, President & Publisher, Her Campus Media); Julie Hochheiser Ilkovich — moderator (Founder, Masthead Media) Jessica Stockton Bagnulo (Owner, Greenlight Bookstore); Taylor Trudon (Editor, Huffington Post Teen) |