Germany’s Lübbe Tests “Anonymous” Guerrilla Book Marketing

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary In the second guerrilla book marketing campaign to make headlines in the German book biz this week, 750 unassuming bloggers, website operators, reviewers test readers and more opened their mailboxes to find a suspicious package postmarked only with the image of a skull peering out of a laptop screen framed by two pistols. Each package contained a note and …

Japanese E-book Moves: Multiple Collaborative Platforms Planned

In Global Trade Talk by Emily Williams

By Emily Williams Japan’s e-book market, which has been strong on the manga side and for user-created content but nearly non-existent when it comes to traditional prose books, looks like it’s preparing to expand. Last week saw the announcement of a new e-book platform under development from NTT DOCOMO, the country’s largest mobile operator, and Dai Nippon Printing, a large printing company …

Spain’s Telefónica Moves into Social Networking, Buys Tuenti

In Global Trade Talk by Emily Williams

By Emily Williams Spanish telecom giant Telefónica, which took its first steps into the ebook market a month ago (as we reported here), last week laid down $70 million to acquire a 90% interest in Tuenti, Spain’s biggest homegrown social networking site. Tuenti has 8 million users and is especially popular among the young 14-20 age group. The move injects needed …

“Unknown Tales” and Choosing Your Own Adventure with a Click

In What's the Buzz by Helen Gregg

By Helen Gregg The Choose Your Own Adventure books of my middle-school youth involving flipping through pages to discover the fate of my protagonist. Today, eBookNewser reported on a website that offers the same adventurous reading without the risk of paper cuts. Unknown Tales is a free website that allows visitors to choose a genre (action/adventure, crime, horror, mystery, romance, …

Are You Developing for Android?

In Tech Digest by Hannah Johnson

By Hannah Johnson Publishers, now that you have all mastered the iBook format and created e-book and apps for Kindle, iPhone, iPad and Blackberry, it’s time to tackle the next rising star of the mobile world: Android. Ok, yes, Android has been around since last year, but only recently has it taken off in the United States. With Android’s open-source …

São Paulo Book Biennial Begins This Week

In Global Trade Talk by Hannah Johnson

By Hannah Johnson The International Book Biennial in São Paulo, Brazil begins this Thursday. The Biennial is organized by the Brazilian Book Chamber in partnership with Reed Exhibitions Alcantara Machado. The organizers of this ten-day book fair (August 12-21) predict over 700,000 visitors. With only one exclusively professional day on August 12, most of these visitors are from the general …

Fallen Angels Take Berlin

In German Buch News by Siobhan O'Leary

by Siobhan O’Leary To promote the newly released German edition of Lauren Kate’s New York Times bestselling novel Fallen (Engelsnacht in German) — a book about a teenager who falls for a fallen angel — German publisher and Random House division cbt Verlag set an unusual marketing team on the loose in Berlin last week. Five teens were professionally made …

California Coffeehouses and Book Culture

In What's the Buzz by Helen Gregg

By Helen Gregg The bans on computers that are becoming more prevalent in California cafés and coffeehouses are often extended to e-readers, reported eBookNewser this morning. In an effort to keep out squatters, many cafes in the state have disabled free Wi-Fi, given out time-sensitive Wi-Fi passwords, or even covered electrical outlets to keep traffic moving and keep space at …

Poll Results: Hot Digital Topics in Publishing

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, we asked you to choose three digital topics you would like to know more about. 55 percent of you chose digital book rights and royalty rates. I guess pricing and e-book sales through Amazon and Apple have everyone stirred up. And with both companies under investigation over the agency model, digital rights and royalty rates …