Heros, Gundas: India’s Resurgent Paperback Pulp

In Global Trade Talk by Emily Williams

By Emily Williams Much like our story from earlier this year discussing the popularity of Mills and Boon in India, The Washington Post has a fascinating glimpse into India’s fast-growing publishing industry through a look at the resurgence of old pulp fiction paperback novels including “campy vampire serials, supernatural thrillers, and a slew of Hindi crime novels featuring fast-talking detectives, …

PP Weekly Poll: Does Your Company Have a Social Media Policy?

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …

Oldies But Goodies: Analog Marketing is Still the Winner

In What's the Buzz by Hannah Johnson

By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …

Speech Act Protects Against “Libel Tourism”

In What's the Buzz by Helen Gregg

By Helen Gregg On Tuesday, President Obama signed the Speech Act, a law intended to protect US publishers and journalists from facing libel charges in countries with more stringent defamation laws, reported Publisher’s Weekly. Putting an end to “libel tourism,” the law ensures American authors are protected by the First Amendment for material produced in the United States, and prevents …

Try a Kobo eReader in your Hotel Room

In What's the Buzz by Hannah Johnson

By Hannah Johnson Kobo and Random House are spreading the word about e-reading to hotel guests. At 10 Fairmont Hotels locations in the USA and Canada, guests can use a Kobo eReader loaded with bestselling Random House titles by authors like Bret Easton Ellis, Sophie Kinsella and Alexander McCall Smith…all for free! Guests even get coupons off Random House titles …

Italian E-books: Agent Roberto Santachiara Deems 25% Royalty Too Low

In Global Trade Talk by Emily Williams

By Emily Williams Andrew Wylie isn’t the only agent rebelling on the e-book front. La Repubblica has an interview with big Italian agent Roberto Santachiara (who represents Italian bestsellers Roberto Saviano and Carlo Lucarelli and acts as the Italian co-agent for such English-language heavyweights as Stephen King, Thomas Pynchon, James Ellroy, and Ian McEwan) in which he explains why he …

Germany’s Lübbe Tests “Anonymous” Guerrilla Book Marketing

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary In the second guerrilla book marketing campaign to make headlines in the German book biz this week, 750 unassuming bloggers, website operators, reviewers test readers and more opened their mailboxes to find a suspicious package postmarked only with the image of a skull peering out of a laptop screen framed by two pistols. Each package contained a note and …

Japanese E-book Moves: Multiple Collaborative Platforms Planned

In Global Trade Talk by Emily Williams

By Emily Williams Japan’s e-book market, which has been strong on the manga side and for user-created content but nearly non-existent when it comes to traditional prose books, looks like it’s preparing to expand. Last week saw the announcement of a new e-book platform under development from NTT DOCOMO, the country’s largest mobile operator, and Dai Nippon Printing, a large printing company …

Spain’s Telefónica Moves into Social Networking, Buys Tuenti

In Global Trade Talk by Emily Williams

By Emily Williams Spanish telecom giant Telefónica, which took its first steps into the ebook market a month ago (as we reported here), last week laid down $70 million to acquire a 90% interest in Tuenti, Spain’s biggest homegrown social networking site. Tuenti has 8 million users and is especially popular among the young 14-20 age group. The move injects needed …

“Unknown Tales” and Choosing Your Own Adventure with a Click

In What's the Buzz by Helen Gregg

By Helen Gregg The Choose Your Own Adventure books of my middle-school youth involving flipping through pages to discover the fate of my protagonist. Today, eBookNewser reported on a website that offers the same adventurous reading without the risk of paper cuts. Unknown Tales is a free website that allows visitors to choose a genre (action/adventure, crime, horror, mystery, romance, …