By Edward Nawotka What do you want to know about the publishing industry? Are you looking for tips on what author marketing techniques really work? Is that new e-reader device really a game changer? What’s the real significance about that executive shuffle you just heard about? Ron Hogan, former senior editor of GalleyCat and director of e-marketing strategy at Houghton …
Could Publishers Start Charging for Office Tours?
By Edward Nawotka Perusing the new issue of The Atlantic this morning I ran across a breezy article by Megan McArdle entitled “The Genius of QVC” about the sales techniques of the QVC television shopping network — you know, those folks who hawk jewelry, appliances and electronics 24-7 on several of your basic cable or satellite channels. Amid the discussion …
Stephen King Rejects iPad, Praises Kindle, Furnishes with Books
By Edward Nawotka Here’s something I don’t get to write that often: Stephen King agrees with me (sort of). It the April 2 issue of Entertainment Weekly magazine, King devotes his pop culture column — this week’s title is “Inspector of Gadgets” — to the forthcoming iPad. As you might remember, King was himself a pitchman for the launch of …
12bn iPad Apps Totaling $8bn Predicted, How Many Will be Books?
By Edward Nawotka I haven’t pre-ordered an iPad yet. I’m still waiting to see if there are any takers for my Kindle II and the Bose SoundDock II I won at SXSW (Interested in either, email me, as a loyal reader I’ll do you a deal). But as the hype mounts, it’s getting more difficult to resist. What has been …