What’s the Buzz: Trade Pubs Have it Harder, Lost at the Hong Kong Book Fair

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of social media and the blogosphere… Publishing industry consultant Mike Shatzkin of the Idea Logical company blogged about how the digital transition is different for trade publishers vs. other types of publishers.  It’s a preview of a larger project he promises to reveal in the next couple weeks that will enumerate exactly why trade publishers, …

What’s the Buzz: Twitter Indifference; Anderson’s Anti-news Views

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The latest stories that have everyone atwitter in the social media-o-sphere… Why do we even care about Twitter? According to a Harris Interactive study (via Mashable), 69% of adults have no opinion about Twitter because they don’t know enough about it. A now infamous 15-year-old intern at Morgan Stanley said that “teenagers don’t use Twitter” either. So …