Focus-Grouped Thoughts on the Branded Page

In Feature Articles by Guest Contributor

By James P. Othmer httpv://www.youtube.com/watch?v=pHAyskfW6sU MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.¬† To wit, they were …

Re-thinking the Publisher/Author Partnership

In Feature Articles by Guest Contributor

By Robert Miller NEW YORK: I’ve just read M.J. Rose’s editorial from last Friday, “Publishers Must Change the Way Authors Get Paid,” and I couldn’t agree more that it’s time to re-think the publisher/author relationship.¬† M.J. deserves credit for moving this conversation forward; indeed, for years M.J. has shown by her own example how authors can and should be full …

Publishers Must Change the Way Authors Get Paid

In Feature Articles by Guest Contributor

Editorial by M.J. Rose Shout it from the rooftops, or better yet, hashtag it on Twitter. It’s time to turn the page on how authors get paid. Times have changed, and with them, every aspect of the publishing landscape is morphing. And from my vantage point, nowhere is it changing more than in marketing. Authors aren’t waiting and watching to …

In Paris and Frankfurt, Cookbooks Get “Fair” Treatment

In Feature Articles by Edward Nawotka

By Edward Nawotka BEIJING: “I’ve been going to the Frankfurt Book Fair since 1995 and the number of cookbooks on offer at the show has quadrupled since that time,” says Edouard Cointreau, chairman and founder of Gourmand International, speaking from Beijing, where he’s busy filming a cooking series for the Chinese Food Network. “In the US alone, cookbook sales have …

By Turning Authors into Speakers, Publishers Profit, Even in Recession

In Feature Articles by Karen Holt

By Karen Holt NEW YORK: US publishers’ in-house speakers bureaus, essentially nonexistent just five years ago, are turning out to be surprisingly recession-resilient — one of the few upbeat notes in this overall gloomy time for the book industry. Publishers are splitting appearance fees of between $5,000 and $20,000 (sometimes more) with their authors, representing a welcome source of found …

Why Bangkok?

In Feature Articles by Guest Contributor

By Timothy Hallinan BANGKOK: Well, as a place to live, it is undoubtedly the most cheerful big city on earth. The Thai people somehow ingest the heat, the gasoline fumes, the permanent Gordian knot of traffic, the heartbreaking poverty, and through some form of internal alchemy turn it into broad, beautiful smiles and almost infinite compassion for the befuddled, sweating …

Personal Tragedy Drives International Zine, E-Book Publisher

In Feature Articles by Edward Nawotka

By Edward Nawotka CHICAGO: Five years ago Dusty Sang lost his only child, his 24-year-son Ryan, to complications related to bipolar disorder. “At that moment everything changed,” says Sang, who was then working as an entertainment lawyer with both musicians and authors. “Suddenly I felt the need to leave my work as a lawyer behind and do something for Ryan.” …