Hashtags and Cocktails

In Feature Articles by Guest Contributor

By Jerome Kramer, special to Publishing Perspectives If you were to judge an industry by its parties, consider this: The last time BEA was held in New York, the “hot” Friday night party was held by Google, the then-reigning king of the future of publishing. This year it was Twitter. “That’s how much things have changed in two years,”said Rebecca …

Obama’s Super Secret BEA Party, Small Publishers Schadenfreude

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: On Saturday, US president Barack Obama arrived in New York City to take his wife Michelle to see August Wilson’s play Joe Turner’s Come and Gone on Broadway. Soon, the rumor spread that the President planned to visit Random House, his book publisher, for a super-secret party. True or not — we couldn’t get confirmation …

Social Media Gurus Advise “Listen First, Sell Second”

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “When you search for something on Google, 95% of the time it returns the same results for everybody,” said Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, due from Wiley in the United States in August. “Now, imagine what would happen if you searched for information among …

BEA So Far: More Questions Than Answers

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “Oh, I love Tina Fey!” said one conventioneer, in response to an invitation from a friend to attend a panel  being moderated by publisher Tina Brown in a nearby room. The mistake  –  confusing Fey, a television comedienne, for Brown, the former New Yorker editor and Web mistress – is unfortunate, though not entirely inexcusable. …

Pre-BEA: Defying Cynicism, Insiders Expect Biz as Usual

In Feature Articles by Edward Nawotka

By Edward Nawotka “Today’s reports about the demise of book publishing are no different than the same things that have been said throughout the history of the printed word,” said Geoffrey Kloske [at left], VP and publisher of Riverhead Books, an imprint of Penguin Group, speaking on the eve of Book Expo America. “And yet good books still get published, …

An American Eyes New African Lit

In Feature Articles by Edward Nawotka

By Edward Nawotka On the face of it, Rob Spillman is an unlikely candidate to be editor of Gods and Soldiers: The Penguin Anthology of Contemporary African Writing. He is, after all, a white guy from Brooklyn. “A few years ago I published an international issue of Tin House, the literary journal I edit,” says Spillman. “For six months I …

BEA, Swine Flu and You

In Feature Articles by Edward Nawotka

“The publishing industry should take note,” said the books editor of one major American newspaper. “There are a lot of lessons to be learned about marketing from the swine flu. First, differentiate yourself from the pack early. Second, come up with a snappy brand name. Third, find a way to hook the media. Once you have the undivided attention of …

New Prize Urges Arabic Kid’s Publishers to Compete

In Feature Articles by Edward Nawotka

SHARJAH: “The Arab-speaking world does not have a reading culture per se as in the West,” says Sheikha Bodour Al Qasimi, daughter of the ruler of Sharjah in the United Arab Emirates. “Parents don’t read bedtime stories to their children and there is a tendency for parents to rely on schools to give their children their first reading experience.” As …

What’s Being Said About Publishing Perspectives

In Feature Articles by Edward Nawotka

Marina Tristan, assistant director of Arte Publico Press — the oldest publisher of Chicano and Latino literature in the United States —  shared with us how her business would benefit by reading Publishing Perspectives, what she might like to read in the future, and which Europeans are surprising fans of Chicano literature. httpv://www.youtube.com/watch?v=Eci7vdJX9og WATCH: Marina Tristan and others on our …