The Risks and Rewards of Transmedia Fiction and Alternate Reality Games

In English Language by Hannah Johnson

Alternate reality games are a great way to directly involve fans in storytelling…as long as you use your transmedia powers for good instead of evil. By Hannah Johnson AUSTIN: ARGs (alternate reality games) and transmedia have not only extended storytelling beyond the confines of any specific media, but they are also effective techniques for building interest and engagement among fans …

A Contagious Vector of Awesome: Publishing and Culture Trends at #SXSW 2011

In Digital by Edward Nawotka

By Edward Nawotka AUSTIN: Men with full lumberjack beards and ironic t-shirts flirting with women in baby-doll dresses and artful “ink,” everyone sneaking peeks at their iPhones, tapping on their Macs or pecking at the iPads: this is the annual mating ritual called SXSW Interactive, the Austin, Texas tech fest where the world has been introduced to new services and …

Can You “Bring Back the Book” to a Country That Can’t Afford to Read?

In Children's, Growth Markets by Tolu Ogunlesi

Nigeria’s President launched a campaign to inspire reading that was part-election, part-Facebook festival and part-magical thinking. Editorial by Tolu Ogunlesi LAGOS: Nigeria has no national funding for the arts, no government-run grants-awarding body to support the production of books, and no National Book Policy. In place of a proper publishing industry, the country is awash with book printers, supporting a flourishing …

Gamification: The New Marketing Buzzword

In Digital by Hannah Johnson

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By Hannah Johnson Over the past year or so, gamification (also called game mechanics, serious games, and funware) has become a mainstream technique that marketers rely on to drive more traffic to their websites, to increase …

Why Multichannel Bookselling is the Future

In Europe by Amanda DeMarco

Bricks-and-mortar stores give booksellers a “human face,” but in the future most books will be sold online. Making the two sales channels complimentary is key. By Amanda DeMarco BERLIN: Anyone who’s been following German book industry publications over the past nine months or so has witnessed the rising popularity of the term “multichannel book selling.” It’s not a new concept, …

A Second Helping of Edouard Cointreau’s Paris Cookbook Fair

In Europe by Olivia Snaije

By Olivia Snaije Last year Edouard Cointreau, the force behind the Gourmand Cookbook Awards, extended his reach further into the professional culinary world and launched the Paris Cookbook Fair, a trade fair exclusively dedicated to books about food and drink. Yesterday, on a brilliantly sunny Sunday in Paris, the second edition of the Fair ended and while the final count …

Germany’s Non-fiction Book Market

In Feature Articles by Guest Contributor

This article originally appeared in Über:blick — German Book Industry Insight, a publication produced by the Frankfurt Book Fair. DOWNLOAD: the complete Über:blick issue (PDF). By Christine Proske Bestseller Lists Reflect the State of the Country In my opinion, the non-fiction bestseller lists are always a reflection of the sensitivities of a people. At the beginning of the 1990s, after …

Price Fixing vs Fixed Prices: Europe’s Emerging E-book Quagmire

In Europe, Resources by Edward Nawotka

On Monday, the European Commission investigated several French publishers for illegal e-book price fixing, this in a country with fixed book prices. Ironic, hypocritical…or merely confusing? By Edward Nawotka Yesterday we learned from a dozen news sources that on March 1 several European publishing houses were “raided” by European Commission officials in search of evidence of price fixing among e-book …

Brazilian Book Market Grows to Nearly $2bn, Led by Growth in Trade and STM

In Growth Markets by Maria Fernanda Rodrigues

For expanded coverage of the Brazilian book market, visit our new site and newsletter — PublishNews Brazil — powered by Publishing Perspectives. By Maria Fernanda Rodrigues, PublishNew Brazil The Brazilian publishing market continues to exhibit modest growth. According to the most recent figures released by the Brazilian Book Chamber (CBL) and the Brazilian Publishers Union (SNEL), the total market was …