The Second Book Conundrum: Selling It, Writing It, Publishing It

In Growth Markets by Rachel Aydt

By Rachel Aydt • Some people think that there’s a “second book jinx.” Is it real? • Writers, editors and publicists explain the challenges facing those who want to publish a successful follow-up. The pressure of high expectations makes second books a peculiar business. Depending on your relationship to the project, whether you’re the author or the agent, the editor …

US Librarians Turn to Guadalajara, E-books to Meet Demand for Spanish Language Readers

In Growth Markets by Emily Williams

By Emily Williams In the small boom in Spanish-language publishing over the past decade, even as big publishers and major chain bookstores worked to ramp up their offerings for Spanish readers, libraries have played an irreplaceable role in serving the needs of Spanish-speaking communities around the country and in connecting readers to the right books. As part of our look into …

Some European Publishers Embrace iPad, But Adoption Still Slow

In Europe by Siobhan O'Leary

By Siobhan O’Leary Apple may have announced that more than 3 million iPads have been sold worldwide since the US launch in April, but just a few weeks after the international launch of the iPad, it appears that many publishers in Europe are still choosing to exercise caution when it comes to the iBookstore. According to Apple spokesman Adam Howorth, …

Taking a Page from Conservatives, Barry Eisler Recruits Liberal Media to Promote New Novel

In English Language by Edward Nawotka

By Edward Nawotka The vocal right wing of American politics has proven a highly effective marketing machine for books. Pundit Glenn Beck has been called a “right wing Oprah” for his support of politically aligned novelists  such as Brad Thor and Vince Flynn. Beck, no stranger to fiction himself -– his new novel The Overton Window was published last week …

Working in Publishing v. Writing (and Unicorns v. Mexican Wrestlers)

In Feature Articles, Guest Contributors by Edward Nawotka

By Edward Nawotka Sloane Crosley is the deputy director of publicity for Vintage Books and has been called “New York’s favorite book publicist.” She’s also the author of two essay collections: the bestseller I Was Told There’d Be Cake and How Did You Get This Number, which was published this week by Riverhead. She spoke with Publishing Perspectives about publicity …

The Sophistication and Stupidity of Video Game Storytelling

In Digital by Edward Nawotka

By Edward Nawotka There’s been plenty of news coming out of this week’s E3 video game convention, not the least of which is that game designers will now be moving into 3D. Unfortunately, not matter how stunning and innovative a video game’s visuals get, much less effort seems to be going into the actual stories in the games themselves. “Other …

Vogue Meets the New York Review of Books…on Video

In Growth Markets by Edward Nawotka

By Edward Nawotka Berlin-based French book critic Fabrice Rozie and Giovanna Calvino, daughter of the late Italian author Italo Calvino, are raising money to launch a new literary webcast talk show in New York starting this summer. Entitled “Amateur Thursdays” the concept is to present five-minute, edited “show” featuring contemporary writers and celebrities discussion new and classic books that they …

Abalúlibros Aspires to Become the Spanish Amazon for Books

In Growth Markets by Emily Williams

By Emily Williams MADRID: Online bookselling in Spain is still a nascent business, with less than robust offerings from the large bricks and mortar stores Casa del Libro, FNAC and Corte Ingles, but things are finally starting to change. Yesterday marked the announcement of Abalúlibros, a new online book portal that will launch in Spain in October. Ten book industry …