How to Fix France’s Fragmented E-distribution Platform

In Europe by Olivia Snaije

By Olivia Snaije French publishers, like those in many other countries, are facing the challenge of digital distribution for e-books. Until now, French publishers have opted to distribute books individually. Hachette owns Numilog, l’Harmattan has L’Harmathèque, and Editis has built E-Plateforme. Only Flammarion, Gallimard and Le Seuil-La Martinière are collaborating and are creating their own platform, Eden-Livres. As with most …

[INSERT PUBLISHER HERE]: Why Branding to Readers Should Matter to Publishers

In Europe by Erin L. Cox

On March 18th, in response to the Publishing Perspectives story “Digital Case Study: Publishers’ Online Marketing in Spain,” Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing Perspectives site and off-line between Publishing Perspectives Business Development Director Erin L. Cox and publishing veteran, Sarah Russo, who …

Fired & Hired: Three Professionals on Working in the New Publishing Economy

In English Language by Daniel Kalder

Interviews by Daniel Kalder The 2008 financial meltdown cut a swath of destruction through many industries, and publishing was no exception. Today, Publishing Perspectives talks to three publishing professionals who were victims of the crash to find out how they coped, what they’re doing now, and how their experience changed their attitude to the world of books. Liz Scheier Until …

Author Contracts 2.0: Putting Cash Before Copyright and Control

In Digital by Liz Bury

By Liz Bury In the world of multi-channel digital distribution the future author contract is likely to put transparency and cash flow above copyright protection, as a new working dynamic emerges between publishers and authors. The advent of digital distribution means that authors should “surrender to the inevitable” and let go of control of their work, said Clive Rich, principal …

Deutsche Telekom/Ciando Partnership Says “Game On” to German E-book Market

In Europe by Siobhan O'Leary

By Siobhan O’Leary It’s “game on” — or is that “books on” — in Germany when it comes to the e-book market. Sensing an opportunity to broaden its customer base given last year’s marked increase in e-book sales, German e-book retailer Ciando.de has teamed up with German telecommunications giant Deutsche Telekom to launch a second e-book platform called BooksOn.de. The …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …

SXSW Digerati: Publishing Assassins or Saviors?

In Europe by Edward Nawotka

By Edward Nawotka Q: What do Israeli Mossad agents on a not-so-secret mission to Dubai and the digerati at SXSW have in common? A: Both groups are assassins disguised as geeks wearing thick black plastic glasses. SXSW: I think saw the future in Austin: It was wearing black plastic glasses. This year’s SXSWi — short for South-by-Southwest Interactive — gave …

Notes from the Underground: Indie Publishing in Putin’s Russia

In Growth Markets by Daniel Kalder

By Daniel Kalder MOSCOW: Back in 1993 a group of philosophers from the Russian Academy of Sciences formed Ad Marginem Press in Moscow. Their plan was simple: to publish translations of late 20th century Western philosophy that had been unavailable in the USSR, alongside works of contemporary Russian fiction. After 70 years of totalitarianism Russians were hungry for new ideas …