Publishing Intel from RAND Corporation

In Digital by Daniel Kalder

By Daniel Kalder SANTA MONICA: For over 60 years now the RAND Corporation has carried out research and analysis for governments, organizations, and institutions around the world. Famously, it was the work of Dr. Herman Kahn — a RAND employee –- that provided the seed for the military doctrine of Mutually Assured Destruction (Kahn was lampooned by Peter Sellers in …

For Digital Publishers and Device Manufacturers, CES 2011 Was All About the Deal

In Digital by Hannah Johnson

By Hannah Johnson LAS VEGAS: The Consumer Electronics Show (CES) concluded on Saturday with over 140,000 total visitors and 2,700 exhibitors representing a huge range of products and companies, from the largest technology giants like Microsoft and Sony to small startups — and now, media companies. Since its debut in 1967, the focus of CES has been on hardware. Well-known …

Best of Publishing Perspectives 2010: Digital

In Digital by Hannah Johnson

There is no doubt that most of the innovation in publishing in 2010 was related to digital issues and developments. This year, we saw a number of changes related to technology that have altered the way we think about and approach the business of publishing. Looking back, here are the best and most popular articles about digital topics from 2010: …

Best of Publishing Perspectives 2010: Book Marketing

In Digital by Hannah Johnson

One area of publishing in which we noticed significant change in 2011 was in marketing. Social media, online tracking tools and defined online user communities have changed the way publishers — and authors — find and market to readers. Here is a selection of our best and most popular articles about book marketing from 2010: The Rise of the Author-Entrepreneur …

Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

New Zealand’s Kiwa Media Pioneers Multi-lingual, Multi-media (and Maori) E-books for Children

In Digital by Edward Nawotka

By Edward Nawotka AUCKLAND: Looking for an enhanced e-book that you can read in English, Spanish, Japanese, Italian Chinese or . . . Maori? Kiwa Media, a software developer in Auckland, New Zealand has has what you need. Throughout 2010, Kiwa Media has launched some fifteen enhanced e-books for children -– dubbed QBooks –- that function like typical illustrated e-books, …

Just 7% of Publishers Enhancing E-books, Among Findings in New Aptara E-book Survey

In Digital by Edward Nawotka

By Edward Nawotka Digital service provider Aptara released the second in a series of surveys tracking the development of the e-book market. This new survey covered some 600 publishers across trade, professional and education markets. Dev Ganesan, Aptara’s President and CEO, noted in the press release about the survey, “With a desire to meet the growing expectations of digitally-savvy readers, …

How Authors, Booksellers, Archivists Are Crowdsourcing Funding Online

In Digital by Rachel Aydt

• Websites like Kickstarter.com, Indiegogo.com, and Invested.in are helping artistic entrepreneurs raise money for new projects. • Here, we look at three book-related projects — a comic book, an online library, and a new bookstore — to see if they succeeded in getting the money they needed. By Rachel Aydt Kickstarter: “A New Way to Fund & Follow Creativity”, which was …

Sharjah’s Int’l Book Fair Makes a Big Push for UK and US Publishers

In Digital by Roger Tagholm

• Sharjah’s International Book Fair, October 26 to November 6, emphasizes collaboration with western publishers. • Several new awards were bestowed at this year’s Fair to highlight excellence in English-language publishing. By Roger Tagholm SHARJAH, UAE: It was a good day for Chicago at the Sharjah International Book Fair’s inaugural international awards, presented by His Highness Sheik Dr. Sultan bin …