• Jaron Lanier is the author of You Are Not a Gadget and “father of virtual reality” considers whether writers and “content” creators can make a living in the Digital Age. • Lanier argues against mashups and content fragmentation, saying, “economic incentives will be in favor of supporting individuals instead of . . . a collective vision.” Interview by Mike …
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What Do Young People Want from Media?
By Mike Springer If Shannon Fitzgerald had to choose one word to describe what today’s young people expect from media content, it would be: Authenticity. “They are so smart and so savvy,” says Fitzgerald, the new Vice President of Series Development at MTV. “They sniff out BS really quickly now.” In her view, young people feel empowered by social media …
Film Producer David Gerson on Why The Corrections Hasn’t Been Filmed
By Mike Springer At first glance, the publishing and film industries appear quite similar: Both strive to bring stories to the widest possible audience; both make risky bets on what will sell. But the interests of the literary world and the interests of the movie world rarely overlap. The trick in dealing with Hollywood, says film producer David Gerson, is …
The Ideavirus: Seth Godin as a Microcosm of Publishing’s Flux
• Following Seth Godin’s decision last week to leave traditional publishing behind, several questions have been raised. Is he really making a radical change? Or is this simply another smart marketing play? • Godin’s very public defection is just one more example of how publishing is in flux. He may be the exception to the rule, but his example sets a precedent for others to …