One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
About the Author
Yale Publishing Course at 5: “Full-Immersion, Time of Transition”
Over five years, the Yale Publishing Course has reflected changes in this fast moving industry and helped propel mid-career professionals to new heights.
“Would You Publish This Book?” Perhaps, But its Problematic
Yesterday, Martin Levin challenged publishers at Yale Publishing Course whether they would take on a controversial title. Today we have the answers given by the class.
Martin Levin Asks: “Would You Publish This Book?”
As one of the regular features of the annual Yale Publishing Course, Martin Levin presents a controversial book and asks whether you would publish it or not.
Creative Destruction in an Age of…Creative Destruction
Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.
“Beat Amazon!” Is Not a Business Plan for Startups
At the Yale Publishing Course, Craig Mod lauds Wattpad, despite its flaws, and urges entrepreneurs to delight and encourage your readers if you want to be a successful startup.
Publishing Picasso in the “Infinite Real Estate of Digital”
After 18 months clearing rights, at a cost of some $25k, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso.
MoMA on Marketing Art Books and Reaching Enthusiasts
Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.
Publishing and Technology Start-ups at BEA 2014
Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014.
Bestsellers, Social Media and Humor as a Path to God
As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs.