One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation.
Over five years, the Yale Publishing Course has reflected changes in this fast moving industry and helped propel mid-career professionals to new heights.
Yesterday, Martin Levin challenged publishers at Yale Publishing Course whether they would take on a controversial title. Today we have the answers given by the class.
As one of the regular features of the annual Yale Publishing Course, Martin Levin presents a controversial book and asks whether you would publish it or not.
Have no fear of letting go, says Dr. Richard Foster, Lecturer at the Yale School of Management, to publishers looking at bracing for a future of change.
At the Yale Publishing Course, Craig Mod lauds Wattpad, despite its flaws, and urges entrepreneurs to delight and encourage your readers if you want to be a successful startup.
After 18 months clearing rights, at a cost of some $25k, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso.
Marketing museum and art books offers you an unique opportunity to tap into existing audiences who have already demonstrated an enthusiasm for your product.
Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014.
As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs.