The key to developing a community of readers is to approach them as fellow book lovers, not necessarily as customers, say several top US small press publishers.
Ghost in the Machine: Does Print+Ebook Bundling Have a Future?
Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry.
“Crowd the Book” Aims to Build Community Around Small Press Gems
Startup Crowd the Book launched in March, is using selective, online marketing to try and ‘create a wildfire around great books published by small presses.’
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