Znak, Poland’s leading literary publisher, is evolving with the times by expanding its commercial list and employing new digital marketing strategies.
Poland’s top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace.
Poland’s two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores.
Czechs are ranked among the most avid readers in Europe and a campaign is afoot to reduce what is seen as an excessive 15% VAT rate on books.
Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński.
Seeking sale synergies, Bookline.hu, Hungary’s top online bookseller has merged with Libri, the country’s largest bookstore chain.
Hungary nationalized primary school textbook production to thwart what are viewed as ‘profiteering publishers’; Poland and South Africa are considering similar changes.
Amid a general book market decline, the Polish Chamber of Books (PIK) has drafted a bill which is set to introduce fixed prices for new book releases for 18 months after publication.
A revival in classic illustrated books is helping Poland’s children’s book market boom, says Katarzyna Domańska of publisher Dwie Siostry.
By nixing DRM and selling in the MOBI format, Poland’s ebook players are making strides forward, but the market is still fragmented.