About the Author

Hannah Johnson

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Hannah Johnson is the Publisher of Publishing Perspectives. Before joining PP in 2009, she worked as Project Manager at the German Book Office New York.

What’s the Buzz: Hashtags for Frankfurt; No Bertelsmann Party, No Problem

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson It’s official! Twitter hashtags for the Frankfurt Book Fair 2009 and the Frankfurt Tweetup have been decided. (What is a hashtag? What is a Tweetup?) Proposed by publisher @WoodheadTweets and @TheBookseller, and confirmed by @tminkus, you may now begin using #fbf09 and #fbftweetup to document and follow Frankfurt-related tweets. Are you a Lufthansa frequent flier? Me neither, …

What’s the Buzz: What’s on Scribd, Dan Brown Fever, Digital Textbooks Take Off?

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson I’ve become fascinated with all the things people have uploaded onto Scribd.com. Want to read and comment on a rough draft of your favorite author’s work-in-progress? Need the lecture notes from your biology class? Or maybe the instruction manual for your toaster oven? Look no further than Scribd! Some content is free, but Scrib also sells ebooks …

What’s the Buzz: Hold that Tweet or You Might Get Fired

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of the blogosphere and social media… Does your company have a social media policy? Maybe you should check. While we often rely on social media to build our professional network and discuss issues with customers and colleagues, websites like Twitter and Facebook also offer a tempting forum for airing public complaints and outrage. Mashable.com reports …

What’s the Buzz: Trade Pubs Have it Harder, Lost at the Hong Kong Book Fair

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The best of social media and the blogosphere… Publishing industry consultant Mike Shatzkin of the Idea Logical company blogged about how the digital transition is different for trade publishers vs. other types of publishers.  It’s a preview of a larger project he promises to reveal in the next couple weeks that will enumerate exactly why trade publishers, …

What’s the Buzz: Twitter Indifference; Anderson’s Anti-news Views

In News, What's the Buzz by Hannah Johnson

By Hannah Johnson The latest stories that have everyone atwitter in the social media-o-sphere… Why do we even care about Twitter? According to a Harris Interactive study (via Mashable), 69% of adults have no opinion about Twitter because they don’t know enough about it. A now infamous 15-year-old intern at Morgan Stanley said that “teenagers don’t use Twitter” either. So …