About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.

Bonus Material: Making Obama’s Video Viral

In Discussion by Edward Nawotka

By Edward Nawotka One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician Will.i.am’s video “Yes We Can.” Michael Terpin of SocialRadi.us was hired to promote it online. Here, he describes his very …

Obama’s Super Secret BEA Party, Small Publishers Schadenfreude

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: On Saturday, US president Barack Obama arrived in New York City to take his wife Michelle to see August Wilson’s play Joe Turner’s Come and Gone on Broadway. Soon, the rumor spread that the President planned to visit Random House, his book publisher, for a super-secret party. True or not — we couldn’t get confirmation …

Social Media Gurus Advise “Listen First, Sell Second”

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “When you search for something on Google, 95% of the time it returns the same results for everybody,” said Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, due from Wiley in the United States in August. “Now, imagine what would happen if you searched for information among …

Bonus Material: Burgers and Cupcakes

In Discussion by Edward Nawotka

By Edward Nawotka Here’s a tip: If you’ve got a craving for some seriously good grub within easy walking distance of the Javits Center, you can’t do better than the patties and cakes at  Burgers and Cupcakes at 265 West 23rd. Don’t like red meat? No worries. They’ve got veggie and salmon burgers as well. There are also pizzas on …

Bonus Material: BEA’s Buzz Panel

In Discussion by Edward Nawotka

By Edward Nawotka BEA’s Buzz Panel is one of the highlights of the first day of events. It offers top editors have the chance to plug one of their forthcoming titles and make a case for why it should be a future bestseller. This year’s panel included Deb Futter, v-p and editor-in-chief, Grand Central Publishing talking about Leila Meacham’s Roses, …

BEA So Far: More Questions Than Answers

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “Oh, I love Tina Fey!” said one conventioneer, in response to an invitation from a friend to attend a panel  being moderated by publisher Tina Brown in a nearby room. The mistake  –  confusing Fey, a television comedienne, for Brown, the former New Yorker editor and Web mistress – is unfortunate, though not entirely inexcusable. …

Pre-BEA: Defying Cynicism, Insiders Expect Biz as Usual

In Feature Articles by Edward Nawotka

By Edward Nawotka “Today’s reports about the demise of book publishing are no different than the same things that have been said throughout the history of the printed word,” said Geoffrey Kloske [at left], VP and publisher of Riverhead Books, an imprint of Penguin Group, speaking on the eve of Book Expo America. “And yet good books still get published, …

Bonus Material: Toshiba’s Biblio Color E-reader

In Discussion by Edward Nawotka

By Edward Nawotka It has been widely anticipated for awhile now and, finally, the first hands-on photos of Toshiba’s new Biblio color e-book reader have leaked onto the Web. It’s got 7 gigs of memory, a 3.5 inch color screen, wi-fi networking capacity and a 5 megapixel camera. Wow, take that Kindle! Of course, it’s doesn’t sound like anything that …

Che for Children

In Discussion by Edward Nawotka

By Edward Nawotka Dennis Abrams is the author of more than twenty nonfiction books for children and has covered topics as varied as celebrity chef Rachael Ray, politician Hillary Clinton, and the Opium Wars. His latest book is a biography of Argentine Che Guevara, forthcoming from US publisher Chelsea House this summer. In this Publishing Perspectives video, Abrams discusses the …

An American Eyes New African Lit

In Feature Articles by Edward Nawotka

By Edward Nawotka On the face of it, Rob Spillman is an unlikely candidate to be editor of Gods and Soldiers: The Penguin Anthology of Contemporary African Writing. He is, after all, a white guy from Brooklyn. “A few years ago I published an international issue of Tin House, the literary journal I edit,” says Spillman. “For six months I …