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Frankfurt Masterclass: Brand Licensing for Publishers

In News by Hannah JohnsonOctober 15, 2020Leave a Comment

Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.

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Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe

In News by Porter AndersonAugust 20, 2020Leave a Comment

The Seuss summer is an expansive one in Europe as Slovakia, Albania, and Germany open new licensing deals with the famous brand.

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Licensing International: A Jump of 4.5 Percent to US$292.8 Billion

In Feature Articles by Porter AndersonJune 12, 2020

The annual study from Licensing International shows a sixth year of growth for world licensing, positioning brands for the 2020 coronavirus crisis.

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UK’s Deer Little Forest and Finland’s Ferly–Formerly Kaiken–in Licensing Agreement

In News by Porter AndersonJanuary 8, 2019

The content development company once associated with Rovio and its ‘Angry Birds’ is operating under a new name and has a deal with ‘Deer Little Forest.’

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LIMA’s Tani Wong at Singapore’s StoryDrive on Leveraging Content Through Licensing

In Feature Articles by Porter AndersonDecember 17, 2018

Intellectual property licensing has plenty of room to grow in Southeast Asia, conference attendees heard in Singapore, but protecting the integrity of a narrative is critical for success.

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Denmark’s Lego Publishing Has Licensing Partnership With Chronicle Books

In News by Porter AndersonDecember 12, 2018

Expected to go to market in spring 2020, the new Lego-based content from Chronicle Books is to include seven new Lego titles and multiple formats.

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Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

In Feature Articles by Porter AndersonNovember 7, 2018

Inception’s Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books.

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Frankfurter Buchmesse and LIMA Open New Partnership on Licensing During Book Fair

In News by Porter AndersonOctober 14, 2018

Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway.

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Amazon Announces ‘Merch Collab’ Licensing Program at Licensing Expo in Las Vegas

In News by Hannah JohnsonMay 22, 2018

Amazon’s new Merch Collab program promises to connect brands with designers and manufacturers to create branded merchandise, with Amazon tracking sales and paying royalties.

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UBM Partnership Adds Children’s Books Rights and Licensing to Beijing Book Fair

In News by Porter AndersonMay 15, 2018

The Beijing International Book Fair’s newly dedicated children’s book program is announcing a partnership with exposition giant UBM to expand the fair’s licensing opportunities.

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