Starting small and selecting products well related to a brand can help a publisher get strarted in licensing.
The Seuss summer is an expansive one in Europe as Slovakia, Albania, and Germany open new licensing deals with the famous brand.
The annual study from Licensing International shows a sixth year of growth for world licensing, positioning brands for the 2020 coronavirus crisis.
The content development company once associated with Rovio and its ‘Angry Birds’ is operating under a new name and has a deal with ‘Deer Little Forest.’
Intellectual property licensing has plenty of room to grow in Southeast Asia, conference attendees heard in Singapore, but protecting the integrity of a narrative is critical for success.
Expected to go to market in spring 2020, the new Lego-based content from Chronicle Books is to include seven new Lego titles and multiple formats.
Inception’s Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books.
Intended to produce multifaceted programs on books, films, television, and game, with special focus on the licensing opportunities they offer, the LIMA-Frankfurt agreement is underway.
Amazon’s new Merch Collab program promises to connect brands with designers and manufacturers to create branded merchandise, with Amazon tracking sales and paying royalties.
The Beijing International Book Fair’s newly dedicated children’s book program is announcing a partnership with exposition giant UBM to expand the fair’s licensing opportunities.