Monthly US book sales dropped to 2.5 million units in its worst ‘acute COVID period’ week, says NPD analyst Kristin McLean.
New insights into the US market, previously not visible to researchers, are coming to light now as NPD’s new BookScan License Reporting Service comes up to speed, tracking more than 4,000 licenses and more than 10,000 ISBNs weekly.
Year-to-date book sales in the US are looking likely to converge with that of 2020 at 8 percent growth, reports Kristen McLean at NPD Books.
The US market is ‘currently 57.2 million units head of 2020, and 83.0 million units ahead of 2019,’ says NPD Books’ Kristen McLean.
Juvenile nonfiction in the American market ran 23-percent higher in 2020 than in 2019, says NPD’s Kristen McLean in a look at the sector.
In what NPD’s Kristen McLean calls ‘a remarkable year’ for US book sales, Publishers Lunch reports a decline in 2020 of translation rights deals.
‘After a wobble during election week,’ says NPD’s Kristen McLean, US book sales have ramped up into the holiday season.
The week ending September 12, Kristen McLean writes, was the first in 2020 in which ‘every book on the Top 10 list was a frontlist title.’
The US book trade continues an upward trend in unit sales over some 15 weeks, says NPD’s Kristen McLean, especially good ‘for the dog days of summer.’
Data experts Sebastian Posth, Kristen McLean and Laura Dawson discuss how analytics are transforming publishing and what this new field demands of the industry.