Some Russian publishers say that if piracy can be controlled, print can double its market share within years. Others caution that taxes and over-reliance on outdated authors is hampering growth.
Some 10 publishers in Russia have licenses to produce Marvel-branded content, but the comics publisher Kofilmo is counting on the size of Eksmo-AST to help it vanquish all foes.
In the estimation of LitRes chief Sergey Anuriev, ebooks could double as a factor in Russia’s market within two years and audiobooks are showing new strength as well. The prime challenge: piracy.
Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come.
Russia’s Eksmo-owned LitRes announces its goal to boost its current 7,000 audiobooks on offer to 50,000 of them—in five years.
The Russian government plans to fund 50 all-digital libraries, establish a national ebook library and transition schools to ebooks over the next several years.
Consultancy IDC is claiming Russia is now among the world’s top ebook markets, joining the US and China, with more potential for growth.
The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions.
Russia is hosting an extraordinary series of events around New York City to showcase the country’s top literary talents. If you’re attending, send us a report.
Since 2007, e-bookseller Litres.ru has offered a legal alternative to the massive piracy of e-books in Russia. To many people’s surprise, things are starting to change.
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