India’s Ishita Gupta on Italy’s Torino Professional Program

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A first time fellow in the Torino Book Fair program, Ishita Gupta says making new contacts in the business was the key benefit for her.

New Delhi’s Ishita Gupta in a meeting at the 2024 Salone Internazionale del Libro di Torino. Image: Ishita Gupta

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

‘It Introduced Me to a L0t of Editors and Publishers’
As the 2024 spring travel season with its international book fairs, trade shows, and conferences begins to ease, more chances now begin to open up for reflection on things said and done during many of those events.

Today, we hear from Ishita Gupta, the manager of contracts and permissions at New Delhi’s Yoda Press, where she also works as a commissioning editor. Gupta made the trip to May’s Salone Internazionale del Libro di Torino in Italy and was one of the 570 publishing professionals the fair’s organizers say were on-hand from some 43 countries.

Related article: ‘Italy’s Torino Book Fair Reports 220,000+ Visitors.‘ Image: SILT

Part of that number was a 70-person fellowship supported by ICE, Italy’s international trade agency.

The program, using online appointment making, registered more than 4,300 meetings between publishers, literary agents, scouts, and/or producers of television and film.

The rights center reported the participation of 58 production companies, with a special books-to-screen cooperative engaging German-language players as part of the guest of honor language at the fair.

“The Italian trade agency hosted a delegation of publishers and editors from various countries,” Gupta says, “and I was invited. There were a total of five delegates from India, plus one person from the ITA office in Mumbai.

“My main purpose at the fair was,” she says, “was the buying and selling of translation rights.

“As delegates, we were given access to the rights center, and the fair’s online rights portal which allows you to schedule meetings with other attendees—gives you access to their profiles and so on . I found this to be a very democratic and easy-to-use way of setting up meetings. It introduced me to a lot of editors and publishers from Italy and all over the world.”

‘The Interesting People I Met Were a Bigger Opportunity’

Meetings in the 2024 Torino rights trading center. Image: Ishita Gupta

In terms of the value of making the trip and participating, Gupta says, “The most tangible benefits for me were probably the contacts I made that will hopefully develop into some good deals.

“Many of my meetings went quite well and I hope to sell as well as buy a couple of books. But the interesting people I met were a bigger opportunity, because I hope that some long-term working relationships and collaborations will develop, both for Yoda Press and for SubtextLit, the literary agency I started.”

Prior to the Torino program, Gupta says, her first experience of a publishing event fellowship was as a Frankfurt Fellow at last year’s Frankfurter Buchmesse, “my first experience of such a platform,” she says.

“That was almost my first introduction to the international rights space, and my first visit to the biggest B2B book industry trade show in the world.

“It was also a much longer program, almost 15 days, including the fair itself, and it allowed me to meet the best publishers and editors as my fellows as well as the best publishers in Germany.

“So overall,” Gupta says, “Frankfurt is a much more intense and involved experience.”

This of course indicates that the Torino fair may offer a good introductory experience of these fellowships for those new to the experience, and the dates for next year’s Torino show have been announced for May 15 to 19.

Torino’s Mole Antonellian with the book fair’s logo projected on its lower roof. Image: SILT

See Also:
Rights Edition: Baseline News From Torino’s 2024 Trading Center
Rights Roundup: Book Catalogues for Torino, and More
Torino’s 2024 Book Fair Expands Its Professional Program
Rights Edition Interview: Torino’s New Director Annalena Benini
At Torino 2024: The German Language Is Guest of Honor
Rights Edition: Torino Rights Center’s Early Bird Pricing

A note about the name of this book fair: The show is named the Salone Internationale del Libro di Torino because that’s the Italian name for the Italian city in which it’s located, not “Turin.” The latter is an anglicized version of the city’s name, like “Rome” rather than “Roma.” Our choice to use the actual Italian name comes from the fact that the legally trademarked name of the book fair calls its city Torino, as you can see on the fair’s logo. 

More from us on the Torino International Book Fair is here, more on international book fairs and trade shows overall is here, more on the Aficionado Award is here, more on Guest of Honor Italy at Frankfurt this year is here, and more on Frankfurter Buchmesse is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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