Germany’s ContentShift Accelerator: Ten 2024 Nominees

In News by Porter Anderson

Applications for this year’s ContentShift Accelerator program included companies from European countries, South Africa, and Rwanda.

Image – Getty iStockphoto: Jacob Wackerhausen

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Five  Start-Ups To Be Selected from 10 on June 19
As Publishing Perspectives readers will recall, applications closed in early May for the 2024 round of the Börsenverein des Deutschen BuchhandelsContentShift Accelerator for publishing-related start-ups.

Organizers say that 36 start-ups applied, with 13 of those coming from international markets, including European countries, South Africa, and Rwanda. From that initial pool of entries, the program’s jury has chosen 10 companies to vie in a pitching event on June 19 in Frankfurt for the five spots available in the coaching and mentoring offerings of the program.

The intent of the Börsenverein’s ContentShift Accelerator program is “to facilitate the entry of start-up founders into the book industry.”

Participating start-ups will have the opportunity to develop their business models in workshops and coaching sessions with professionals in various business disciplines. The program’s jury provides the start-ups with advice, support, and contacts during a three-week workshop period in September.

During Frankfurter Buchmesse (October 16 to 20), the jury’s selection of a “Content Start-Up of the Year” will be announced and given €10,000 (US$10,864) for use with the winning company.

The 10 companies selected at this point are described by ContentShift administrators as being focused on areas including “the realm of knowledge transfer,” digital applications in areas such as accessibility, data analysis, interactive books, self-publishing, and the marketing of creative services.

ContentShift 2024 Nominees

Our listing is in alphabetical order, and the start-up descriptions are provided by ContentShift.

ClipStake is a platform that brings together creative workers and investors. Content developers get the upfront capital they need to improve their production and further develop their channels, while investors earn a share of future ad revenue.

Dskrpt is a digital writing and learning platform for teachers and students in text-based subjects. Professors use the platform to create lecture materials, which students can then read, discuss, and study together.

Equalizent links digital versions of books with its own database, which contains explanations and translations of German words in German sign language. Every word with a sign-language explanation is linked to a video in the database.

Gamebook Interactive Books Platform is a platform for the production, appraisal, and promotion of new and existing brands in an interactive book format. It facilitates monetization, AI translation, daily updates, and marketing with “playables” and data analysis.

Knowbody is an app for use in sex education from the sixth grade forward. It contains interactive learning modules on subjects including relationships, sexuality, bodies, and self-determination in the form of short games, videos, 3-D animation, and voice messages.

Kompreno offers more than 10,000 translated texts from national newspapers, special-interest magazines, and journalism projects covering a wide range of themes from 14 European countries, available on the Internet or in an app.

MyBookNet Pro is building a network of self-publishing platforms for ebooks in several languages. The initiative consists of a standardized service for authors that enables them to publish their work and distribute it worldwide with the help of AI translations.

Myndpaar is a relationship app that combines short-term therapy with modern technology. It’s an AI companion for mental health based on over 10,000 therapeutic cases.

Qeludra offers a tool for  data analysis by drawing on Ludra, a software that uses generative AI to give researchers the ability to call up the information they need in a conversational format.

Tapari combines traditional play mats for children with interactive audio adventure stories, to stimulate children’s cognitive development, their language and motor skills, as well as an ability to express themselves creatively.

The accelerator program is supported by companies in the book sector and media industry, with each company sending a representative to serve on the ContentShift jury. In 2024, the jury comprises:

  • Martina Fiddrich and Olaf Carstens (Cornelsen Verlag)
  • Carla Scheunemann and Jonas Konrad (Community Editions/Bastei Lübbe)
  • Alexander Woge (KNK Customer Engagement)
  • Stefanie Penck (TeNeues Verlag)
  • Nina Hugendubel and Per Dalheimer (Buchhandlung Hugendubel)
  • Leif Göritz and Detlef Büttner (Lehmanns Media/Buchhandlung Thalia)
  • Philipp Lindinger (Herder Verlag), Ronald Schild (MVB)
  • Lennart Schneider, an independent advisor and partner to the program

The accelerator is also accompanied by Harald Henzler (International University SDI München) and Okke Schlüter (Hochschule der Medien/University of Applied Sciences Stuttgart) in an advisory capacity.


More from Publishing Perspectives on the ContentShift program is here. More from us on the German market is here, and more on international book and publishing competitions and awards is here

Publishing Perspectives is a project of Frankfurter Buchmesse, operated through MVB US, Inc.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.