World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids

In News by Porter Anderson

The publishers’ and booksellers’ association of Germany is developing a special 2024 World Book Day campaign for April 23.

‘Mission Robot’ will be gifted to more than 1 million schoolchildren in Germany on World Book Day. Image: Börsenverein des Deutschen Buchhandels

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

For this year’s World Book Day on April 23, the Börsenverein des Deutschen Buchhandels, Germany’s publishers and booksellers association has announced that it expects to have a book gift for more than 1.1 million children, thanks to the participation of many partners in the annual program.

The schoolchildren affected by the plan for gift books are in grades four and five, and also will be drawn from special-needs school programs. They’ll receive free copies of a comic novel called Mission Robot: An Exciting Case for the Happiness Agency.

“I’ll give you a story” is a campaign by the Stiftung Lesen, the Stiftung Buchkultur and Leseförderung of the German Publishers and Booksellers Association, cbj Verlag, Deutsche Post and DHL as well as ZDF and is under the patronage of the state ministers of culture.

Penguin Random House Verlagsgruppe will have a live stream about the graphic novel for school classes on April 23, and and a short video is available to illuminate author Anke Girod’s work, flanked by videos on “How Is a Book Created and How Does It Find Its Readers?”

“Around World Book Day,” the Börsenverein tells the press, “delivery workers from Deutsche Post and DH will surprise customers in many places in Germany with a book gift.

“The aim is to spread the joy of reading in a wide variety of households and encourage participation in World Book Day.”

We’ll have more information on this particularly robust effort for World Book Day in Germany, as the date approaches.

More on the work of the Börsenverein des Deutschen Buchhandels is here, more on the German market is here, and more on World Book Day is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.