Frankfurter Buchmesse Opens Applications for Program Proposals

In News by Porter Anderson

The administration of Frankfurt Book Fair is accepting program proposals for its various stages with a May 15 deadline.

This now-iconic structure on the Agora of Messe Frankfurt was put into service in 2018, designed for the world’s largest book-publishing trade show by Bollinger+Grohmann to seat some 300 people. It’s actually three telescoped shell-shaped ribbed structures made of wood and enclosed by a membrane. Image: 2018, FBM, Marc Jacquemin

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

The 2024 slogan: ‘Read. Reflect. Relate.’
Organizers of the 76th edition of Frankfurter Buchmesse today are in touch with members of the news media regarding stages and their anticipated focal topics and uses at the upcoming trade show, October 16 to 20.

The stages are being highlighted today, along with the message that program proposals can be submitted by exhibitors until May 15.

Certainly, two of those stages are very well known to Publishing Perspectives readers and trade visitors to the show.

  • The Martin Elsaesser Plaque-winning Frankfurt Pavilion is has become emblematic of the Frankfurt Book Fair itself, created in 2018 by Bollinger+Grohmann as a collapsible performance and presentation space full of the light that filters through its fabric membrane and is reflected by its three-part blond-wood nautilus-like internal infrastructure.

At the Pavilion, the emphasis is “current debates with a focus on society and politics, as well as freedom of expression and democracy, with speakers from literature, politics and society. On the Sunday of the fair, everything will revolve around children’s and young adult books.”

  • Frankfurt Studio on the ground floor of Hall 4 was inaugurated in 2021 during the coronavirus COVID-19 pandemic, and is a live-audience space with videotaping capacity for a wide range of events—from quiet visits with the First Lady of wartime Ukraine to boisterous celebrations of creativity by Taiwan’s TAICCA team of promising young authors and illustrators.

It’s described as an arena for “rousing talks by star authors and industry experts on the latest topics and trends,” with up to 150 audience members on site. Each event is recorded and made available for one year in the Frankfurter Buchmesse media library the day after the event.

More Stages Highlighted

Futurist Sven Göth speaks on TheArts+ stage in the 2023 Frankfurter Buchmesse. Image: FBM, Zino Peterek

The International Stage was given its first appearance in 2023 in that first-floor foyer area between Halls 5 and 6. It focuses on book markets as well as literary and cultural-political topics and offers dialogue with the international publishing community. At the weekend, the stage is particularly suitable for readings by authors from all regions of the world. The program on the International Stage is exclusively in English.

A “New Adult Stage” for romance, “dark college,” and similar genres is planned this year in Hall 1.2. During the trade visitor days, the New Adult Stage will present themes of writing and self-publishing. During Frankfurt Weekend, it will be a meeting place for authors from these genres and their fans. In addition to major genre publishers, the “Meet the Author” area, the trainee café for up-and-coming authors, and communities such as Bücherbüchse, Selfpublisher-Verband, and Fakriro will be presented in Hall 1.2, as well. Slots for the New Adult Stage can be booked now.

On the Open Stage, the largest and most versatile event stage at Frankfurter Buchmesse, influencers meet bestselling authors and stars from TV and culture.

The International Stage, in the foyer between the international Halls 5 and 6, focuses on book markets as well as literary and cultural-political topics and offers dialogue with the international publishing community. At the weekend, the stage is particularly suitable for readings by authors from all regions of the world. The program on the International Stage is exclusively in English.

On the stage in Hall 4.0, events reflect trends and market developments in the fields of science, education, and publishing services. On the weekend, this stage becomes the center of the Campus Weekend program. Authors and popular science experts are also germane to this space.

The Arts+ Stage is seen as a venue for the future of publishing and the business beyond traditional boundaries. On the weekend, the stage offers event opportunities for events in comics, manga, and anime.

Events can be held in German and/or English.

At the Frankfurt Pavilion, Open Stage, New Adult Stage, Frankfurt Studio, and International Stage, there are free opportunities to have 30-minute signing sessions after a stage slot.

In terms of topics, specialist topics can be submitted by exhibitors for all five days of the trade fair. Keep in mind that on the weekend, the public comes onto the fairgrounds and presentations then can include entertainment topics as well as publishing-specific issues.

The 2024 overall thematic slogan is Read. Reflect. Relate.

BookBeat managing director Kathrin Rüstig speaks at Frankfurt Studio during the 2023 Frankfurter Buchmesse. Image: FBM, Zino Peterek


More from Publishing Perspectives on Frankfurter Buchmesse is here, and more on international trade shows, book fairs, and other events is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.