Norway’s Ludenso Introduces ‘A Spatial Tale’ for Apple Vision Pro

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The augmented reality specialists in Oslo, Ludenso, are partnering with Aschehoug on new immersive content for youngsters.

A simulator screenshot of the Ludenso ‘A Spatial App’ interpretation of ‘Aladdin.’ Image: Ludenso

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

The First of 10 ‘Immersive’ Fairy Tales: ‘Aladdin’
The Oslo-based platform Ludenso—now describing itself as a provider of “spatial technology for publishers and educational textbooks”—has been a company watched by many Publishing Perspectives readers for producing what it classified then as the world’s first augmented-reality authoring tool specifically created for publishers.

Now with that much cooler “spatial technology” phrase and a track record of growth since 2018, the Norwegian company is timing its roll-out today (February 2) of a brand-new app made for the Apple Vision Pro, currently selling at US$3,499.

Ludenso’s app, A Spatial Tale, has been created in partnership with one of Norway’s best-known publishing houses, Mads Nygaard’s much admired historic Aschehoug—surely a foolproof way to gather a lot of publishing-industry cred for a new product.

That new product uses Ludenso’s technology to offer an immersive experience of a fairy tale to the user. A Spatial Tale, ready for download from the App Store on Apple Vision Pro, is opening with Aladdin, and that’s the first of 10 fairy tales from various cultures planned for subsequent releases.

To build the Ludenso interpretation of these stories, the tales have been rewritten by professional writers and translators, the company says, to take advantage of the technology as each scene is worked out by illustrators and 3D artists. And when opening the app, users will find an interactive map of these stories as they’re added.

‘Inspire and Push the Boundaries’

A simulator screenshot of the Ludenso ‘A Spatial App’ interpretation of ‘Aladdin.’ Image: Ludenso

This may not be kid stuff if you’re looking to learn a language. Ludenso points out that research—they point to ResearchGate—indicates that fairy tales can be helpful to language learners. They also offer you this abstract of a paper from Springer on benefits from AR products in learning environments.

Once operating inside A Spatial App, the user can listen to her or his native language or another. They also can split the feed so that they read one language and listen to another, selecting from 13 languages that include English, French, Spanish, and German.

Eirik Wahlstrøm

In a prepared statement, Ludenso CEO Eirik Wahlstrøm is quoted, saying, “Just as the iPhone transformed the landscape of mobile technology and communication, the launch of Apple Vision Pro marks the beginning of another revolution in personal computing.

“To mark the launch, we’ve created our own app as a tool we hope will help change storytelling forever. We’re looking forward to continuing to build new and innovative solutions for Apple Vision Pro, which inspire and push the boundaries of our imagination.”

A Programming Note

During the upcoming Taipei International Book Exhibition (February 20 to 25), Ludenso CEO Eirik Wahlstrøm will speak as part of Frankfurter Buchmesse‘s TiBE FBM Publishers Training Program with Claudia Kaiser.

Wahlstrøm will speak on “Futuretalk: How To Attract Young Readers.” In speaking to the publishers on hand, he’ll emphasize the Ludenso principle that in an era of so much competitive entertainment, “It’s of the utmost importance to create diverse and relatable content across all genres and to embrace new technologies, making content available on digital formats and in interactive apps” of the kind in which Ludenso has invested such extensive experience and development.

That session in Taipei is at 3:30 p.m. on February 21 at the Taipei World Trade Center, Hall 1, 2F, in Conference Room R3 in English and Chinese with simultaneous translation provided.

More details of the programming are here, For those interested in attending, registration information is here.

One of our TiBE advance pieces, on the Taiwan book market, is here.

More from Publishing Perspectives on Ludenso is here, more from us on educational publishing is here, and more on augmented reality is here. More on Taipei International Book Exhibition is here, and more on publishing in the children’s content sector is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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